Shift is always happening, you know? So, while Crackerjack (and my Grand Poohbah-ness) was fun and served me well, I felt called to expand in a new direction.
You can now find me and my new community at www.IASEP.org. I look forward to connecting with you there.
Something wonderful is happening through you!
Add comment January 6th, 2011
If you’re not be attracting enough clients, or you seem to be attracting the “wrong” clients (you know who I mean), the good news is the solution to finding more high end clients is right at your fingertips.
The, um, potentially challenging news is that the solution depends on you, not them.
The real issue is often buried under a plethora of how to’s and selling strategies. But at its core, overcoming the challenge of how to attract more high quality clients is most often a matter of mindset and internal thinking, rather than learning a bunch of new skills.
In other words, you might be pushing the “right” people away with the “right” actions stemming from the “wrong” mindset.
You see, mental snags have a way of disguising themselves as lack of knowledge. But no new action or skill will get the desired result until you leap the inner “belief hurdle” and your mindset is a match for your end goal. (That’s why lottery winners so often end up broke in a few short years.)
With that in mind, here are 4 “Belief Opportunities” to speed you on your way to a positive mindset and a practice filled with loyal, committed, ready-to-invest clients.
To continue reading Are You Pushing Clients Away with These Behaviors click here…
Continue Reading Add comment August 18th, 2010
Bottom line, marketing is all about connection, not about sales. Because the truth is, one sale does not a customer make. The proof of this pudding is in the longevity of the relationship.
To make it truly effective, your overall marketing objective should be establishing rapport and building a relationship with potential clients until they’re ready to become paying clients. And then continuing to be someone they like and trust so they will buy from you again and again.
Credibility is an important factor in the know, like and trust equation. To help you boost your credibility, here are 5 very simple, no-cost actions you can take today to strengthen your standing with potential clients.
Continue Reading Add comment August 4th, 2010
Did you know there is a simple paradigm shift that will make a huge difference in your ability to get the results you so passionately want – and deserve?
Watch this short video to discover how you can easily create the shift in YOUR business!
Go here to get the details of my Get Your Rear in Gear program.
(Be sure to check out the special bonuses!)
Add comment July 24th, 2010
Cash flow is the life blood of any successful business, and the downfall of any failing one.
Yet, because many contribution-minded healers and coaches have absorbed the societal belief that service and wealth don’t mix, the topic of cash flow is often treated like the proverbial elephant in the middle of the room - taboo to talk about.
I’m not going to ask you to send me your tax returns (we’ll leave a little mystery in our relationship, shall we?), but I am going to ask you to stand up and take one step forward if your cash flow is NOT meeting your expectations at the moment.
OK, now that that’s out in the open, we can do something about it.
Here’s the deal - Your cash flow is a reflection of your relationship with money. And as my own business mentor likes to say: Money loves to be paid attention to. And it will get our attention one way or the other!
So if your cash flow isn’t doing what you want it to (in other words, increasing), the good news is it’s a wake up call for you to start paying some loving attention to your income streams and your business choices.
To help you prime your cash flow pump, here are 3 of my best tips:
To continue reading Is Your Cash Flow Not Doing What You Want It To? click here…
Continue Reading Add comment July 21st, 2010
Not long ago, I heard something that just broke my heart.
I had done a mini-survey on the results people are getting from their online marketing. And in response to a question about how often she was creating regular connection with her audience, I received this comment:
“I don’t have time to write a newsletter and write ebooks to give away. Wish I did! If I had more time, I would get better results for sure.”
The reason it broke my heart is because, reading between the lines, I know that this is someone who has a lot to give. And from the sound of it, she’s scrambling in a business structure that saps all her time and energy just taking care of the “day to day.” So her ability to share her gifts is seriously diluted.
And I know she’s not alone.
Wellness professionals, coaches, consultants, and the like are typically passionate about what they do. They’ve got a strong desire to make a contribution and transform lives – and they’re continually looking for ways to enhance their skills and serve more.
Problem is, in their efforts to be of service, they take on too much and can lose perspective of the bigger picture (attracting clients and creating cash flow) in favor of “getting stuff done” – and end up missing the proverbial forest for the trees, not to mention buried under a mile-long To Do list.
The way to serve more is by having a system in place that allows you time to take action on new learning and create on-going relationship with your audience. That way the connection is there when you most need it – when you want them to buy.
Because it’s only when they say ‘yes’ to your offers that they get the results they want (transformation), and you get the results you want (income). Oh, happy day!
To assist in creating a comfortable system that allows you the time to truly be of service AND get better results, here are my 3 favorite tips:
To continue reading Is Your To Do List Keeping You From Getting the Right Things Done? click here…
Continue Reading Add comment July 7th, 2010
I don’t think there’s anything quite as frustrating for a service-based business owner as not being able to reach the people you’re meant to serve.
And there’s nothing quite as thrilling as when you create a heartfelt connection so they totally get who you are and how you can help.
That’s what an authentic brand is all about.
When you add the influence of age-old archetypes to the mix, it causes your brand to explode with power and sincerity.
In my “Branding with Soul” Virtual Workshop, we use 12 primary archetypes to give clarity, focus and individuality to your brand identity. Watch this short video to learn about “The Humanitarian” and see if it might be the power behind your brand!
Branding With Soul Live, Virtual Workshop
“A Quick & Simple Way You Can Create an Authentic,
Magnetizing Brand That Effortlessly Attracts a Steady Stream of
Your Ideal, High Paying Clients”
Imagine how simple -and profitable- your marketing would be if you had a rich, authentic, money-making brand that instantly conveys what you’re truly about AND the valuable results you deliver. . .
In this fun, hands on workshop, I’ll guide you step-by-step through the simple system to create YOUR brand identity.
Go here to get the details and sign up for the “Branding with Soul” Virtual Workshop on July 1, 2010.
Add comment June 26th, 2010
There’s no doubt that the work healers and coaches do transforms lives. So why are so many of them caught in what seems like a hamster-wheel situation – working hard but not really moving ahead, financially or spiritually?
This unhappy situation certainly isn’t due to lack of passion or creativity. The culprit is almost always those twin demons: self doubt and perfectionism. Because you ARE so passionate about helping your clients, you worry whether you’re good enough or offering enough. And that keeps you stuck in the “creation and development” phase far too long.
Attracting more clients and more money into your business isn’t a matter of working harder or waiting until “it’s all perfect.” It’s got everything to do with knowing the RIGHT actions to take to clarify who and how you serve.
The first step is a mindset piece. It’s knowing that all is well, always, and the Universe has your back. (I know you already believe that – now you just need to consistently make decisions from that place.)
When you really embrace this attitude, right away you see that it’s not possible for you to be anything less than perfect, right now, just as you are. There’s no such thing as mistakes; only opportunities for learning.
Then comes the fun stuff. You get to take your passion and creativity and turn them into client-transforming programs, products and services.
To help you with the “how to” nuts and bolts, here’s a simple checklist of what you need to do to generate clients and cash flow. . .quickly, easily and elegantly:
To continue reading Are You Getting In Your Own Way Because of This? click here…
Continue Reading 1 comment June 23rd, 2010
Marketing an unbranded business is like asking potential clients to find a diamond in a pile of cut glass. The jewel is there, just lost in the crowd.
Creating a “business identity” and standing out so that potential clients can see what you have to offer goes way beyond designing a pretty logo.
Archetypes –those universal, mythic characters we all can relate to because they symbolize our core human desires and evoke deep emotions- provide a highly creative yet structured way to create a rich, authentic brand that’s a perfect fit for YOU.
Watch this short video to learn about “The Alchemist,” one of the 12 Archetypes in the Branding with ArchetypesTM system.
Branding With Soul Live, Virtual Workshop
“A Quick & Simple Way You Can Create an Authentic,
Magnetizing Brand That Effortlessly Attracts a Steady Stream of
Your Ideal, High Paying Clients”
Imagine how simple -and profitable- your marketing would be if you had a rich, authentic, money-making brand that instantly conveys what you’re truly about AND the valuable results you deliver. . .
In this fun, hands on workshop, I’ll guide you step-by-step through the simple system to create YOUR brand identity.
Go here to get the details and sign up for the “Branding with Soul” Virtual Workshop on July 1, 2010.
Add comment June 22nd, 2010
Are you stuck in overdrive, with too many things on your “take action” list and not enough time or energy to get it all done?
One key is to stop thinking you need to learn more, and start putting what you already know into action.
Implementation is a critical part of growing your business. But with summer coming on, it’s also important that you create space for yourself so you can relax and spend some time reconnecting with your family, your friends and your creativity. A terrific way to “work smarter, not harder” so you can implement AND relax is to take full advantage of the idea of re-purposing.
Repurposing is the simplest way to leverage your time and expertise into increased exposure and cash flow. Read on to learn 5 ways to get “more mileage” out of your next article.
Continue Reading 1 comment June 9th, 2010
