I hear this question a lot. And let me give you the bad news first. . .
Short answer - You can’t.
BUT the good news is you can market your message in a way that’s totally in alignment with your values.
Here’s the problem with trying to avoid marketing altogether – people won’t know what you have to offer. The only way you can create transformation for your clients is to let them know how they can work with you. That requires marketing and asking for the sale.
However, there are tools and strategies you can use to master the art of marketing –from the heart. For example, if you keep your focus on creating honest connection and delivering significant value, then potential clients will be delighted to hear how they can continue to get more from you. That makes sending out an email announcement for your latest program feel more like connecting with friends than “selling.”
If you’d like to hear more heart-based marketing tips, I’m hosting a free one-time only teleseminar series to give you the most passionate and practical tips I can offer on this mission-critical topic.
Please go here to join me at 7pm Eastern on Thursday, February 18, 2010 for:
“Passionate Purpose, Inspired Income: How to Market from the Heart and Easily Attract Double (or Triple) Your Income in 2010”
By the way, what is YOUR top challenge with marketing your message? Post your questions here (in the Comments section below) and I’ll help you get them answered.
I’m excited to share more with you on the 18th!
February 7th, 2010
The hard work of being an entrepreneur isn’t building a list, developing a website, becoming adept at sales, or any of the other day to day tasks involved in running a business.
The true challenge is dealing with the inner issues that get triggered as you step into the new identity required to lead a thriving 6- and 7-figure service-based business. This is not a playground for sissies, I’ll tell you. The name-calling, the back-stabbing, the insults – and that’s just from our own Inner Critic!
I’ve said for years that your business will only grow as fast and as far as you do. And I sincerely believe that. It’s just one of those things that’s easier said than done.
I recently went through a serious business-related melt down, in plain view of some people whose opinion I value highly. I’ll spare you (and me) the gory details – but it was not pretty. I haven’t totally come out the other side yet, but I already know that one of the powerful learnings is. . .
To continue reading The Hardest Task of Growing a Business – It Isn’t What You May Expect click here…
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February 3rd, 2010
I was talking with someone yesterday who shared that even though she knows (at least in her head) that making good money from sharing her gifts is REALLY what the Universe has planned for us. . .
. . .her heart hasn’t quite gotten the message.
So she’s still struggling with allowing herself to work less and earn more.
You, too?
In the early part of last year, thanks to some expert coaching, I created a new service to offer. It’s what I call the VIP Intensive.
I can honestly say, it’s made a huge difference in my ability to support clients in accomplishing their goals quickly, and in my ability to make great money doing it.
Picture working intensively with a client (for a period of several hours or longer, either live or via phone) in a very focused, concentrated way. . .
. . . being able to dive deep into their situation and offer your best stuff without interruption. . .
. . .so they get enormous relief and BIG results without waiting.
Here’s a quick tip to boost your cash flow . . .
Click here to continue reading “How to Accelerate Your Clients’ Results”…
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January 23rd, 2010
What’s challenging you in your business and in your marketing right now?
For some, it’s not enough clients or income. For some, it’s feeling overwhelmed by all the “to dos.” For some, it’s seeing the success of others and judging your own results as not good enough.
In my opinion, having your own business is the accelerated path to personal growth!
Whatever internal issues we’ve got going on – they show up as “obstacles” in our business. For example, a belief that money is scarce holds me back from investing in the very thing that will allow money to flow into my business. Or the idea that I’m “not good enough” prevents me from reaching out to connect with someone who could provide invaluable support.
While it may be a bitter pill to swallow at times, the circumstances of your life (and that includes your business) are provided for the evolution of your own spirit and purpose.
In his book, Spiritual Liberation, Michael Beckwith writes that conditions arise and hard times come so that we may grow, not in spite of them, but through them.
Let me share the secret I use to get back on track when the inevitable challenges show up. It will mean the difference between success and getting stuck.
To continue reading What to Do With Those Pesky Business Challenges click here…
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January 20th, 2010
Raise your hand if you get a little jittery when the subject of how much you charge comes up with a potential client.
Ah yes, if only we could give our services away for free and still magically earn a good living, everything would be so much easier, wouldn’t it?
But such is not to be and I’ll tell you why (WARNING: I’m going to get a little woo-woo right about now) – money is a metaphor both for value and for our connection with Spirit. And since your business is the best darn channel for personal growth known to man, this whole money thing can’t be glossed over.
The crux of the problem is, somewhere along the way we developed this crazy notion that money is a bad thing, and that because our natural passions and abilities come easy to us, it’s wrong to profit from them.
It’s no surprise in a culture that teaches us to separate making money from being a good and spiritual person, that we would have some schizophrenic tendencies when it comes time to value our gifts…
To continue reading What Does Money Mean In Your Business click here…
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January 6th, 2010
Last time I shared four practical tips for how to develop a compelling offer - Make sure it’s a desirable topic, craft a juicy title, add on a tempting bonus and get clear on the value before you settle on the price. (Click here if you missed it or want to review. . .)
Today I want to begin talking about how to present that offer in the most appealing way.
People prefer to accept help (and hiring you is one form of accepting help) from those they know, like and trust. So whether you’re reaching out to a potential client through an online promotion or through a one-on-one conversation, establishing rapport is the first and most crucial step in the process.
Instead, many heart-based business owners mistakenly focus on what they think of as “selling” when it comes time to present an offer. And that actually goes against their spiritual beliefs and values.
I totally get it. I used to get caught in the same trap, thinking that marketing and selling my expertise was something entirely separate from delivering it. The problem with that separation is it automatically takes you out of your place of strength (that centered and connected place you come from when you’re in the flow of working with a client).
I’d like to share a simple strategy for centering yourself in your power as you engage in any kind of “selling” interaction. . .
To continue reading How to Present Your Offers with Love So Your Audience Will Love Your Offers click here…
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December 17th, 2009
Few things are more discouraging to a passionate entrepreneur than creating products and programs that don’t sell well.
It’s hard not to take it personally, which can bring up feelings of doubt, hurt, disappointment and even embarrassment. But for the savvy, “I’m gonna make it happen” business owner, there’s no such thing as failure – there’s only feedback.
When the feedback you get is an audience that’s not buying, it’s time to take a look at the offer you’re making.
There are two levels to creating a compelling offer. I want to share some of the tips from my Passion for Profit coaching program on what you can do in the development stage to ensure that you’re creating an offer your audience won’t be able to resist. (Then, next time in Part 2 we’ll look at how to present the offer in the most desirable light.)
Here are four clear-cut and simple tips you can use to be certain you’re putting your time and energy into offers that will get snapped up!
To continue reading Make ‘Em an Offer They Can’t Refuse (Part 1) click here…
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December 2nd, 2009
Today’s What to Say If You Hate to Sell tip strikes a bit of a serious note about what REALLY gets in our way as we grow a successful business.
Let me know what you think. . .
I mention the “upcoming” call in the video. November 18 has already passed but you can still get the audio recording of the call here. (I got rave reviews so I’m sure you’ll find it well worth listening to.)
November 21st, 2009
Talking about money and pricing is often a HUGE stuck point for heart-centered business owners. That’s when the old conflict between contribution and cash rears its ugly head.
Today’s What to Say If You Hate to Sell tip offers a simple solution. . .
I shared a lot more valuable tips and ideas on a recent call. You can still get the audio (free, of course) by clicking here. . .
And you can learn all the details about the upcoming “What to Say If You Hate to Sell” training here. . .
November 20th, 2009
On last night’s teleseminar, I talked about a very big problem many heart-centered business owners have – and that’s knowing how to talk with people effectively about what you have to offer, about how you can help them.
I shared 5 “Selling Styles” that can damage your success. One of them is the Jekyll and Hyde - that’s when you’re humming along, being yourself, right up to the point where you make your offer. . .
. . .then suddenly your Natural Self disappears and it’s like you’re another person, maybe too salesy or too awkward. It’s definitely uncomfortable for both you and your potential client.
To learn more about the different selling styles (and the one you want to develop - that will encourage people to say ‘yes’), go here. . .
November 19th, 2009
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