Learning is the bread and butter of any entrepreneur who intends to grow a business beyond the “hobby” stage.
Given what I see happening in the world of online information marketing, learning and teaching are the currency of the future. That’s where the real leverage/growth in today’s society (and economy) lies.
Given that, the people who can learn and teach most skillfully will be the people who achieve the greatest success.
So, a word of caution – There are two key obstacles to learning. . .
Click here to continue reading “Where Does Your Marketing Future Lie”…
Continue Reading
July 2nd, 2009
The top 5 reasons for requesting audience feedback are as follows, in order of descending importance:
Reason #1 - Prevents you from spending time, energy and money on products and programs they aren’t interested in
Reason #2 - Prevents you from spending time, energy and money on products and programs they aren’t interested in
Reason #3 - Prevents you from spending time, energy and money on products and programs they aren’t interested in
Reason #4 - Prevents you from spending time, energy and money on products and programs they aren’t interested in
Reason #5 - Did I mention? It prevents you from spending time, energy and money on products and programs they aren’t interested in.
We’ve all done it (and if you haven’t ever, I don’t want to hear from your smarty-pants self). You know, had a brilliant idea for a product or program that we just knew was exactly what our audience needed to solve their problems. So we plowed ahead, developed the thing . . . and then got pretty much zero response from our peeps.
Hey, they just weren’t that into it.
So what’s the antidote? Well, a little R&D is never a bad thing. It’s always better to ask, rather than assume. (You know what happens when you assume. . .)
Besides the five urgent reasons listed above, soliciting feedback from your audience gives you a leg up in your product development in three other important ways.
To continue reading How to Generate Income Right Now! click here…
Continue Reading
July 1st, 2009
I can’t wait to share all my online launch campaign marketing secrets!
I’m one of the speaker “stops” the Marketing Summer Tour! Join 18 marketing experts like CJ Hayden, Marcia Yudkin, and Kathleen Gage – including myself – as we share what we’ve done to achieve our success.
I know that after this week-long teletour you’re going to be ready to implement all the fabulous information and rev up your business! Imagine how incredible it’s going to be to get more clients, more money and more success (without any luggage to pack!).
Come join me on the tour bus!
June 22nd, 2009
Why are you in business? I mean, really.
Unless I miss my guess, bottom line, there are two reasons,
The first is you have a passion for creating a particular kind of transformation in people’s lives. Maybe you’re an intuitive coach, or a salsa dance instructor, or you sell organic health supplements.
Whatever the “thing” is you do in your business, you do it because you know the positive impact it can have for the right people. And you have a passion for sharing that.
The second reason is to make money.
(Ooooh. Did I see a little cringe when you read those words?)
Logically, you know you need to make money in your business, otherwise it’s called “a hobby.” (Just ask the Internal Revenue Service.)
But the reality for far too many creative, service-oriented entrepreneurs is we’ve got a sort of love-hate relationship with monetizing our passion. So we invest all kinds of time, energy and money into the “accessories” (like business cards, logos and websites) but shy away from taking steps to actually drum up paying clients. We’d rather they find us.
Well, how’s that working for you (or should I say, your bank account) so far?
Here’s the good news – you don’t have to wait until clients come to you to create some cash flow magic in your business. You just need a bonafide plan, and the courage to put that plan into action.
And here’s the really good news – I’m going to share 5 spine-tingling secrets to solidify your instant income plan with you right now.
To continue reading How to Generate Income Right Now! click here…
Continue Reading
June 17th, 2009
Consider this:
. . .A bookcase full of your lovingly produced information products, collecting dust in the garage
. . .A prospective client conversation where, once more, you get a polite thank you and hang up the phone in the uncomfortable certainty you’ll never hear from that person again
. . .A sea of empty chairs where the smiling, eager faces of your workshop participants are supposed to be
Unfortunately, situations like these are all too common occurrences for many service-based, creative entrepreneurs. We pour our hearts into creating high quality offerings for our audience but don’t get the resounding response we’d anticipated.
So our potential clients stay un-transformed. And our bank accounts stay unfulfilled
For most people, the huge missing piece of the puzzle is failing to paint a vivid picture of the bright, positive future that is possible when someone buys from you. Skip the details about the process (2 CDs, 3 sessions, 4 checklists) and zoom the viewfinder straight to the fantastic outcome.
To help you get the right focus, here’s a simple 3-step sequence to follow:
To continue reading A Picture’s Worth 1000 Words (and Dollars Too!) click here…
Continue Reading
June 2nd, 2009
The people I attract in my business span a wide range of services. You may coach business leaders to a more people-centered vision, or help parents create more loving relationships with their kids, or offer holistic health solutions to cancer survivors, or lead creative women to more fulfilling lives, or you may have some other calling altogether.
But what’s true for each of you is that in your heart of hearts, you know you’re here on this planet to impact other people’s lives with your special brand of transformation.
However, along with that big, loving heart and that big, inspired vision usually comes an aversion to selling. Most of us are never taught how to integrate service with sales.
So the vision doesn’t get played out fully – and the heart yearns for more.
It’s time to come to terms with the apparent contradiction between selling and being of service. Because it isn’t real. It’s just a little voice in your head that tells you to stay small and safe.
Here’s what IS true:
Click here to continue reading “Are Your Gifts Being Used to Their Fullest?”…
Continue Reading
May 30th, 2009
Fear is an obstacle we all have to deal with on our way to a thriving business. Watch this video for a tip on how to not let fear stop YOU.
Take action and sign up now! www.WhatToSayIfYouHateToSell.com
May 26th, 2009
You want to hear something interesting?
I’ve gotten a number of emails from people who tell me how really excited they are about the “What to Say If You Hate to Sell” program, and how great it would be for their business results to learn what I’m offering, and then they sadly say, “But I can’t afford it.”
Now, for a very small percentage of these people, it’s true - they can’t afford it right now. And I look forward to working with them when their budget allows. But the thing that’s so interesting to me is that, for the vast majority of them, it’s not true at all. They’re operating from a mistaken perception.
“Love to but I can’t afford it” is undoubtedly something you’re going to hear from your prospective clients as well. So let me tell you what’s going on and how to deal with it. . .
Click here to continue reading “How to Help Your Clients Pay for Your Programs”…
Continue Reading
May 24th, 2009
I don’t know if you realize it, but it’s actually easier to get your audience to say yes than it is to get them to say no - once you know how.
And here’s why . . . your peeps are out there searching for the solution to their problems. They’ve already signaled to you that they’re interested in what you have to offer. (That’s how they ended up reading your Free Taste, attending your teleseminar, requesting a chat in the first place.)
So the momentum is in your favor. You just want to keep things moving in the right direction. If you can demonstrate. . .
Click here to continue reading “Why It’s Easier to Get a Yes than a No”…
Continue Reading
May 22nd, 2009
I’ve noticed that the word “sell” can be a strongly negative trigger for many of us creative service-based business owners. It tends to conjure up visions of polyester, pressure and pushiness, all of which are just downright unattractive qualities.
But, the fact is, without a selling component, your promotional launches and your one-on-one “selling conversations” are going to fall flat. People won’t buy.
Besides being a bummer for your bank account, when people aren’t buying it means you’re not able to help them solve the problem they’re experiencing.
If you’re not selling, you’re not transforming lives.
How’s that for a reframe? And tell me, which seems more out of alignment with your values –
• Offering someone the chance to buy from/hire you and resolve their challenge?
OR
• Withholding your special brand of transformation because you’re worried they won’t like you?
It is entirely possible to engage in selling without being unethical or offensive. Here are 3 quick ideas to help you do just that.
To continue reading “Is Selling Unethical?” click here…
Continue Reading
May 20th, 2009
Previous Posts
