Archive for June, 2009

Come Join the “Marketing Summer Tour”

I can’t wait to share all my online launch campaign marketing secrets!

I’m one of the speaker “stops” the Marketing Summer Tour!  Join 18 marketing experts like CJ Hayden, Marcia Yudkin, and Kathleen Gage – including myself – as we share what we’ve done to achieve our success.

I know that after this week-long teletour you’re going to be ready to implement all the fabulous information and rev up your business!  Imagine how incredible it’s going to be to get more clients, more money and more success (without any luggage to pack!).

Come join me on the tour bus

Add comment June 22nd, 2009

How to Generate Income Right Now!

Why are you in business? I mean, really.

Unless I miss my guess, bottom line, there are two reasons,

The first is you have a passion for creating a particular kind of transformation in people’s lives. Maybe you’re an intuitive coach, or a salsa dance instructor, or you sell organic health supplements.

Whatever the “thing” is you do in your business, you do it because you know the positive impact it can have for the right people. And you have a passion for sharing that.

The second reason is to make money.

(Ooooh. Did I see a little cringe when you read those words?)

Logically, you know you need to make money in your business, otherwise it’s called “a hobby.” (Just ask the Internal Revenue Service.)

But the reality for far too many creative, service-oriented entrepreneurs is we’ve got a sort of love-hate relationship with monetizing our passion. So we invest all kinds of time, energy and money into the “accessories” (like business cards, logos and websites) but shy away from taking steps to actually drum up paying clients. We’d rather they find us.

Well, how’s that working for you (or should I say, your bank account) so far?

Here’s the good news – you don’t have to wait until clients come to you to create some cash flow magic in your business. You just need a bonafide plan, and the courage to put that plan into action.

And here’s the really good news – I’m going to share 5 spine-tingling secrets to solidify your instant income plan with you right now.

To continue reading How to Generate Income Right Now! click here…

Continue Reading 5 comments June 17th, 2009

A Picture’s Worth 1000 Words (and Dollars Too!)

PalletteConsider this:

. . .A bookcase full of your lovingly produced information products, collecting dust in the garage

. . .A prospective client conversation where, once more, you get a polite thank you and hang up the phone in the uncomfortable certainty you’ll never hear from that person again

. . .A sea of empty chairs where the smiling, eager faces of your workshop participants are supposed to be

Unfortunately, situations like these are all too common occurrences for many service-based, creative entrepreneurs. We pour our hearts into creating high quality offerings for our audience but don’t get the resounding response we’d anticipated.

So our potential clients stay un-transformed. And our bank accounts stay unfulfilled

For most people, the huge missing piece of the puzzle is failing to paint a vivid picture of the bright, positive future that is possible when someone buys from you. Skip the details about the process (2 CDs, 3 sessions, 4 checklists) and zoom the viewfinder straight to the fantastic outcome.

To help you get the right focus, here’s a simple 3-step sequence to follow:

To continue reading A Picture’s Worth 1000 Words (and Dollars Too!) click here

Continue Reading 1 comment June 2nd, 2009


Practical online sales and product marketing tips to create long-lasting (and profitable) client connections...

About Helen

Having finally torn myself away from the glamour of waiting tables, I’ve morphed into the Grand Poohbah of Crackerjack Marketing and Online Strategy.  I’ve spent the last 4 years learning the hard-won secrets to attracting high quality leads with your online marketing.

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