A year and a half ago, in December of ’07, I had the idea that I’d like to move to Tucson. And exactly 63 days later, I was a proud first-time homeowner, unpacking boxes in the kitchen of my pretty little 3 bedroom abode (complete with tangerine tree!) here in sultry T-town.
I share this with you, not to gloat, but as an example of purposeful action.
Being a marketing coach to the stars (You didn’t know you were a star? Well, you are in my book!), I come across my fair share of passionate entrepreneurs who are eager to share their special brand of transformation with clients, but who get stuck in the “just one more” cycle.
Just one more training seminar, just one more tweak to the website, just one more edit to the promo page. THEN everything will be perfect and they’ll be ready to get into action and create results.
Nuh unh, folks. That’s not the way it works.
Perfection does not, CAN not, lead to results. The desire for perfection actually prevents action. And action is the only way to create results.
So if what you’re truly after is a business that transforms your clients’ lives and earns you a fabulous living, you must avoid perfection like the plague and take consistent, purposeful action.
To support you in that mission, here are 3 excellent tips that make the whole “taking action” thing a breeze. . .
To continue reading What’s Perfection Got to Do with It? click here…
Continue Reading August 26th, 2009
Not having an easily recognizable business identity, or brand, that matches your innate style and spirit is hurting your business. Which means bottom line, it’s hurting your income – not a good thing.
Most solo entrepreneurs have the mistaken idea that getting a logo designed is the equivalent of branding their business. Au contraire, mon ami!
A true brand is about so much more than your logo. It’s a reflection of YOU, as expressed through the elements of your business.
A brand conveys the promise of a certain style of experience your clients can expect.
When you identify your unique brand, it shows up everywhere – in your logo, to be sure, but also in the services you offer, your program names, the fonts you use, even your outgoing voicemail message. There’s an easy congruence that takes place. It’s like your business can breathe a sigh of relief because everything just seems to fit together.
And one of the most marvelous side-effects of having your brand is that it provides structure and clarity to your marketing. Whether you’re engaged in an online launch promotion or a one-on-one “selling conversation,” it allows your marketing to be natural and enjoyable because it’s just you being you!
And that’s very appealing to prospective clients.
There are 3 major barriers to reaping the benefits of a strong, distinctive brand. Let me share them with you here, along with the “antidote,” so you can take steps to avoid them. . .
To continue reading How to Make Your Marketing Simple and Enjoyable click here…
Continue Reading August 5th, 2009
