Archive for September, 2009
In Deepak Chopra’s wonderful little book, The Seven Spiritual Laws of Success, he talks about the Law of Least Effort.
Nature’s intelligence functions with effortless ease . . . with carefreeness, harmony and love.
And when we harness the forces of harmony, joy and love, we create success and good fortune with effortless ease.
In a nutshell, this law is saying that Divine Intelligence expresses itself spontaneously and without effort. A blade of grass doesn’t try to grow, it just grows. A goldfish doesn’t struggle to swim, it just swims. A pansy doesn’t attempt to bloom, it just blooms. It’s their nature to do so.
And it is our nature as human beings to make our dreams manifest by expressing our True Self, easily and effortlessly. When you’re in harmony with your nature, and taking action from the knowledge of your True Self, you naturally end up “doing less and accomplishing more.”
Now, what the heck does this have to do with marketing your business, you may ask.
Lots of creative, service-centered business owners see marketing as a burden, as something that requires a bunch of hard work, and certainly not a place where they can express their True Self. Client work is seen as a place of joy and authenticity, but not their marketing.
By not understanding that they can “harness the forces of harmony, joy and love. . . to create success and good fortune with effortless ease” in their marketing, they’re not making use of the Law of Least Effort.
Let’s look at the three components of this Law as it applies to your marketing mindset so you can put the principle of “do less and accomplish more” into action. . .
To continue reading How to Do Less and Accomplish More with Your Marketing click here…
Continue Reading September 23rd, 2009
I saw a Tweet the other day saying there was only 108 days left in the year, and asking what I wanted to commit to accomplishing in the time remaining for 2009.
Holy #%$*, Batman! How did that happen? Just yesterday we were awaiting the demise of civilization when the new century rolled in. And now we’re on the doorstep of 2010.
(Have you noticed it really is true that time speeds up the older you get? Or am I a party of one here?)
Anyhow, it seemed like a good idea to regroup before year’s end. So let me ask you – what goal do you want to accomplish between now and December 31st that will have you saying 2009 was your best year yet in business.
The easy thing would be to say, “Well, what with the economy and all, it’d be silly to expect 2009 to be my best year ever.”
But I wouldn’t be the playfully-holding-your-feet-to-the-fire coach you expect me to be if I let you get away with that kind of small thinking. Your mother and I expect great things from you – and we have absolute faith in your ability to achieve them.
Success is ALWAYS an inside job, not dependent on external forces. And like I mentioned in an email tip last week, purposeful action is the shortest distance between two successes.
So decide on your goal for the last 106 days and what action you’re committed to taking to make it happen. Then leave a comment so I can support your commitment. (That’s what coaches are for, after all.)
September 23rd, 2009
I’ve got news for you.
You’re not doing your business or your clients any favors by being bashful about staking claim to your patch of expertise - that special brand of transformation you offer. When you’ve got that kind of single-minded focus, it makes it a breeze to talk about what you do clearly and compellingly (which, by the way, is very attractive to potential clients).
Plus, when concentrated in one or two areas, your expertise grows on itself, expanding your skill and knowledge, and your confidence.
Would you like to bridge that gap between savvy marketing and arrogance? Fabulous. I’m going to share 3 ideas for connecting those dots. . .
Click here to continue reading “Why You MUST Claim Your Expertise”…
Continue Reading September 15th, 2009
Got a hankering to increase your income but feeling a little off balance because of the constant negative predictions about the economy?
Dire economic forecasts have certainly caused consumers to hold on to their money more tightly than they were even 2 or 3 years ago. The good news is that actually presents a wonderful opportunity for creative, forward-thinking entrepreneurs.
You see, people are still spending. The big BUT is they want to be shown clear value before they’ll part with their dollars. And that’s where the silver lining is. Because even in a boom time (which is sure to come again, have no fear), the business owner who knows how to inject value in her program and product offerings will always come out ahead.
And just like any chef worth her salt will tell you, the key to enhancing the value and flavor of any dish lies in the preparation. Let me share some juicy tidbits to make your offerings even more tempting to your audience.
To continue reading Simple “Do’s” to Make Your Next Product, Program or Event Wildly Profitable click here…
Continue Reading September 9th, 2009
