How to Present Your Offers with Love So Your Audience Will Love Your Offers

Last time I shared four practical tips for how to develop a compelling offer - Make sure it’s a desirable topic, craft a juicy title, add on a tempting bonus and get clear on the value before you settle on the price. (Click here if you missed it or want to review. . .)

Today I want to begin talking about how to present that offer in the most appealing way.

People prefer to accept help (and hiring you is one form of accepting help) from those they know, like and trust. So whether you’re reaching out to a potential client through an online promotion or through a one-on-one conversation, establishing rapport is the first and most crucial step in the process.

Instead, many heart-based business owners mistakenly focus on what they think of as “selling” when it comes time to present an offer. And that actually goes against their spiritual beliefs and values.

I totally get it. I used to get caught in the same trap, thinking that marketing and selling my expertise was something entirely separate from delivering it. The problem with that separation is it automatically takes you out of your place of strength (that centered and connected place you come from when you’re in the flow of working with a client).

I’d like to share a simple strategy for centering yourself in your power as you engage in any kind of “selling” interaction. . .

To continue reading How to Present Your Offers with Love So Your Audience Will Love Your Offers click here…

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Continue Reading 2 comments December 17th, 2009

Make ‘Em an Offer They Can’t Refuse (Part 1)

Few things are more discouraging to a passionate entrepreneur than creating products and programs that don’t sell well.

It’s hard not to take it personally, which can bring up feelings of doubt, hurt, disappointment and even embarrassment. But for the savvy, “I’m gonna make it happen” business owner, there’s no such thing as failure – there’s only feedback.

When the feedback you get is an audience that’s not buying, it’s time to take a look at the offer you’re making.

There are two levels to creating a compelling offer. I want to share some of the tips from my Passion for Profit coaching program on what you can do in the development stage to ensure that you’re creating an offer your audience won’t be able to resist. (Then, next time in Part 2 we’ll look at how to present the offer in the most desirable light.)

Here are four clear-cut and simple tips you can use to be certain you’re putting your time and energy into offers that will get snapped up!

To continue reading Make ‘Em an Offer They Can’t Refuse (Part 1) click here…

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Continue Reading 1 comment December 2nd, 2009