Marketing an unbranded business is like asking potential clients to find a diamond in a pile of cut glass.
Because the concept of branding is often misunderstood, most creative coaches and wellness professionals end up with vague or conflicting ideas about what their brand even is. No wonder they haven’t figured out how to develop and make the most of a unique brand identity that allows their 14-carat qualities to shine through!
Branding is the fastest way to streamline your client flow and your cash flow. Here are 3 costly branding mistakes that will keep you from attracting a steady stream of ideal clients with YOUR magnetic brand.
To continue reading 3 Branding Mistakes that Are Costing You Big Bucks click here…
Continue Reading May 26th, 2010
Service-based business owners too often make the mistake of putting all their energy into developing their “content area” expertise. The thinking is that “If I get really good at what I do, more people will want to work with me.” (And in their heart of hearts they’re hoping then they won’t have to worry about marketing.)
Seems reasonable. . .
. . .unfortunately, it’s not true.
Naturally, you want to steadily improve your skills so you can always be providing the highest level of service possible. But your expertise is only one small part of the In.come Equation.
I found that what turned my trickle of cash flow into a gusher was to put more of my energy into upleveling my identity, not my knowledge.
The beliefs, behaviors and actions that support who you are as you share your expertise are of crucial importance. After all, a seed grows best when you make sure to plant it in fertile soil.
Here are the four areas I focus on to consistently boost my in.come. Try them out for yourself and see what happens to your bank account!
To continue reading Want to Know the Secret to Boosting Your Cash Flow? click here…
Continue Reading May 12th, 2010
Whew! As you may know, I just finished hosting a 3-day “Passionate Purpose, Inspired Income” live workshop here in Tucson.
(You can see pictures here, thanks to Schelli Whitehouse. And marketing photographer Lindsay Miller was there too and created a wonderful album for my Facebook, but I must confess I can’t figure out how to find them! =-()
I’ll be honest - a lot (you have no idea!) goes into pulling off a successful event. Planning the content, coordinating the hotel negotiations and contract, handling the marketing, designing the handouts, dealing with last minute cancellations. . .the list goes on.
But it’s totally worth it, in my opinion, on both an energetic and a financial scale. It was monumentally gratifying to hear about (and see) the transformations and breakthroughs experienced by the courageous women at my workshop. And to know I was instrumental in supporting them in getting their passionate message out in a bigger way is the passion behind my own business.
If you like the idea of leading an event, let me offer a suggestion - One way to reduce the amount of effort it takes to pull it off is to get started with a “virtual event,” which is basically a condensed-delivery, multi-speaker format. The beauty is that there are no name tags, hotel contracts, or travel logistics to worry about.
Virtual Events are one of Leesa Barnes’ specialty. As a matter of fact, I’m going to be one of the speakers at her “Virtual Event Boom” next week. (You can check out the details here.)
(Full Disclosure Alert – Yes, this is an affiliate link and I will get a “thank you” commission if you purchase using that link. If you prefer, you can also read the details here, which includes a non-tracked order link. I’ll leave it up to you. . . =-))
Leesa has put together a truly comprehensive and impressive list of speakers, geared toward helping you plan, produce and profit from virtual events (by doing them the right way!). Which is why I so readily agreed when she asked me to present on the topic of “Launch Secrets for Heart-Based Marketers.”
It all starts next Monday, May 10. If you think you might like to host your own virtual event at some point, I would recommend exploring what Leesa’s put together to see if it’s the right resource for you.
(And leave a comment below telling me which “Passionate Purpose” photo is your favorite, ‘kay?)
May 4th, 2010
