Archive for June, 2010
I don’t think there’s anything quite as frustrating for a service-based business owner as not being able to reach the people you’re meant to serve.
And there’s nothing quite as thrilling as when you create a heartfelt connection so they totally get who you are and how you can help.
That’s what an authentic brand is all about.
When you add the influence of age-old archetypes to the mix, it causes your brand to explode with power and sincerity.
In my “Branding with Soul” Virtual Workshop, we use 12 primary archetypes to give clarity, focus and individuality to your brand identity. Watch this short video to learn about “The Humanitarian” and see if it might be the power behind your brand!
Branding With Soul Live, Virtual Workshop
“A Quick & Simple Way You Can Create an Authentic,
Magnetizing Brand That Effortlessly Attracts a Steady Stream of
Your Ideal, High Paying Clients”
Imagine how simple -and profitable- your marketing would be if you had a rich, authentic, money-making brand that instantly conveys what you’re truly about AND the valuable results you deliver. . .
In this fun, hands on workshop, I’ll guide you step-by-step through the simple system to create YOUR brand identity.
Go here to get the details and sign up for the “Branding with Soul” Virtual Workshop on July 1, 2010.
June 26th, 2010
There’s no doubt that the work healers and coaches do transforms lives. So why are so many of them caught in what seems like a hamster-wheel situation – working hard but not really moving ahead, financially or spiritually?
This unhappy situation certainly isn’t due to lack of passion or creativity. The culprit is almost always those twin demons: self doubt and perfectionism. Because you ARE so passionate about helping your clients, you worry whether you’re good enough or offering enough. And that keeps you stuck in the “creation and development” phase far too long.
Attracting more clients and more money into your business isn’t a matter of working harder or waiting until “it’s all perfect.” It’s got everything to do with knowing the RIGHT actions to take to clarify who and how you serve.
The first step is a mindset piece. It’s knowing that all is well, always, and the Universe has your back. (I know you already believe that – now you just need to consistently make decisions from that place.)
When you really embrace this attitude, right away you see that it’s not possible for you to be anything less than perfect, right now, just as you are. There’s no such thing as mistakes; only opportunities for learning.
Then comes the fun stuff. You get to take your passion and creativity and turn them into client-transforming programs, products and services.
To help you with the “how to” nuts and bolts, here’s a simple checklist of what you need to do to generate clients and cash flow. . .quickly, easily and elegantly:
To continue reading Are You Getting In Your Own Way Because of This? click here…
Continue Reading June 23rd, 2010
Marketing an unbranded business is like asking potential clients to find a diamond in a pile of cut glass. The jewel is there, just lost in the crowd.
Creating a “business identity” and standing out so that potential clients can see what you have to offer goes way beyond designing a pretty logo.
Archetypes –those universal, mythic characters we all can relate to because they symbolize our core human desires and evoke deep emotions- provide a highly creative yet structured way to create a rich, authentic brand that’s a perfect fit for YOU.
Watch this short video to learn about “The Alchemist,” one of the 12 Archetypes in the Branding with ArchetypesTM system.
Branding With Soul Live, Virtual Workshop
“A Quick & Simple Way You Can Create an Authentic,
Magnetizing Brand That Effortlessly Attracts a Steady Stream of
Your Ideal, High Paying Clients”
Imagine how simple -and profitable- your marketing would be if you had a rich, authentic, money-making brand that instantly conveys what you’re truly about AND the valuable results you deliver. . .
In this fun, hands on workshop, I’ll guide you step-by-step through the simple system to create YOUR brand identity.
Go here to get the details and sign up for the “Branding with Soul” Virtual Workshop on July 1, 2010.
June 22nd, 2010
Are you stuck in overdrive, with too many things on your “take action” list and not enough time or energy to get it all done?
One key is to stop thinking you need to learn more, and start putting what you already know into action.
Implementation is a critical part of growing your business. But with summer coming on, it’s also important that you create space for yourself so you can relax and spend some time reconnecting with your family, your friends and your creativity. A terrific way to “work smarter, not harder” so you can implement AND relax is to take full advantage of the idea of re-purposing.
Repurposing is the simplest way to leverage your time and expertise into increased exposure and cash flow. Read on to learn 5 ways to get “more mileage” out of your next article.
To continue reading 5 Reasons Why Writing an Article Is Better Than a Poke in the Eye with a Sharp Stick click here…
Continue Reading June 9th, 2010
