3 Simple Tips to Kick Up Sales In Your Next Launch Campaign

March 31st, 2010

Having done it myself many times, I know there’s nothing quite as thrilling as creating a product or program that fills a need your audience has, and then making lots of sales with it.

Problem is, there’s that tricky thing in between the “creating” and the “making sales” – and that’s the actual launch campaign.

Truly successful business owners (no matter what they’re offering) know that “the thing” never sells itself. And even if you do create something that doesn’t seem to need much in the way of marketing, a winning launch campaign will mean it gets into even more hands than it would otherwise. (So you’re helping more people and making more money as a result.)

I’ve been teaching the essentials of how to run a profitable launch campaign for the last two years, and my clients have seen some pretty amazing results.

• There’s the spirit-centered business coach who pulled in $25,000 on the first day of her launch and went on to bring in another $20,000 of additional signups for the same program.
• And the intuitive coach who, after getting a disappointing zero response to her first attempt, relaunched her small group program with my guidance and happily brought in over $10,000.
• As well as the marketing coach who applied the “Elements of Influence” I teach to help her create an incredibly successful $70,000 in sales in one day.

It’s important to understand the individual parts of a profitable campaign. My 4-Phase Winning Launch Prescription is elegantly simple:
~ Introduce
~ Educate
~ Motivate
~ Sell
And because it’s based on sharing, not pushing, it’s a perfect match for the generous, contribution-centered style of the kind of business owners I attract.

But don’t let the simplicity fool you. There’s a lot that goes into the strategy and implementation of a money-making campaign. Each step has vital elements that can make or break your final result.

The creative wellness professionals and coaches I work with are typically happy to learn the nuances of how to Introduce, Educate and Motivate. It’s the Sell phase that causes them to clutch their hearts in dismay. (You too, perhaps?) Yet without the sale, your clients don’t get the help they need, and you don’t get the income you deserve.

Which is why I want to share three crucial tips to help you beef up (or tofu up, for you vegetarians) your ability to maximize sales.

Tip #1 – Give the “Sale Period” a Definite Time Frame
In my 4-Phase Winning Launch Prescription there are three steps that come before this one. You don’t want to dive right in with “Buy this!” – you have to prepare your audience to buy, then give them the opportunity. When you do open up for purchase, it’s a little bit like Goldilocks here. You don’t want to make your Sale Period too long, else they’ll tend to put off the buying decision. But if you make it too short, they may not have time to see your announcement and take action. For a product or virtual program, give your peeps between 2-10 days to buy. If you’re offering a live event, they’ll need longer (because of the additional arrangements).

Tip #2 – Have Juicy Bonuses to Get Them Off the Fence
The single most deadly virus of any promotional campaign is Inertia. Your peeps can love you, love what you do, love your particular offer and STILL not take action to make the purchase. It’s just human nature – we need something “urgent” to get us off the fence. A couple of well-crafted bonuses will tip the scales in the favor of action. (When it’s hot enough, some folks buy for the bonus alone!)

Would some examples be helpful? Then please download this tipsheet with my compliments. (It’s just one of the dozens of valuable resources in the “Done for You Online Marketing Resource Guide” you’ll be given at the Passionate Purpose, Inspired Income workshop.)
“17 Simple, Easy-on-the-Pocket Bonus Ideas to Increase Value and Boost Sales”

Tip #3 – Offer Appealing Payment Options
I’m not a big fan of giving attention to “this faltering economy” but realistically speaking, people like to have alternatives when making a significant purchase. For some, the important thing is saving money, so by offering a juicy price incentive for the full-pay option, you help them say yes. Others prefer to spread the cost out, so you make it easy for them when you offer multiple payments. Depending on the investment, you may even have a couple of multiple-payment options. (My Platinum program, for example, has a Full-pay, a 3-pay and a 9-pay option).

When You Master This “Launch Thing, ” You’ll Be Able to Transform Lots More Lives

Getting your passionate message out there so people can experience your special brand of transformation is made soooo much easier when you’re able to reach them using online methods.

All these little pieces that go into a lucrative launch campaign actually aren’t hard. The trick is to learn a system you can use to get great results, over and over again.

Ready to master these 4 steps of a winning launch? I’ll walk you through it all in my upcoming “Passionate Purpose, Inspired Income” workshop, in addition to giving you an over-flowing “Done-For-You Online Marketing Resource Guide” of all my checklists, tipsheets, templates, scripts, and samples that you can use to make launching your programs, and all your other online marketing tasks easy. (The tipsheet on bonuses I gave you above is just one of dozens!)
Register here: www.PassionatePurposeEvent.com

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Entry Filed under: Online Marketing Strategy