5 Reasons Why Writing an Article Is Better Than a Poke in the Eye with a Sharp Stick

June 9th, 2010

Are you stuck in overdrive, with too many things on your “take action” list and not enough time or energy to get it all done?

One key is to stop thinking you need to learn more, and start putting what you already know into action.

Implementation is a critical part of growing your business. But with summer coming on, it’s also important that you create space for yourself so you can relax and spend some time reconnecting with your family, your friends and your creativity. A terrific way to “work smarter, not harder” so you can implement AND relax is to take full advantage of the idea of re-purposing.

Here’s the idea – you take information you’ve delivered in one format and use it in a different way.

What?! You mean I can do that? Isn’t that cheating?

Absolutely not.

We all have a preferred style of learning- some of us are primarily visual, some of us are auditory and some of us are kinesthetic. By offering your subject matter in different formats, you are actually enhancing your audience’s learning experience (and the likelihood that they’ll better understand what you’re saying).

And it has the added bonus of making your life a whole lot simpler.

Let me show you what I mean. Let’s say you’ve written an article that’s of interest to your choice audience. Here are 5 specific ways to re-purpose your content (besides submitting it to online article directories).

1) Break the article into bite-sized chunks and use them for blog posts
2) Record the article and turn it into a podcast to post on your website
3) Rework the article and submit it as a press release
4) Expand the article and offer it as a teleseminar
5) Combine the article with others and create a compilation e-book

How simple is that? (And much better than a poke in the eye with a sharp stick, I’d say.)

You don’t have to do all 5 re-purposing strategies at once, or ever. Just do what feels manageable for now. You can always add on more later if you choose.

The purpose of this is to increase your exposure, grow your business and bring in more money as simply and efficiently as possible. I mean, if you wanted to work hard, you would have been born a Puritan, right?

So my “stop the learning and get into action” request is to peruse your files right now to see what content you’ve got lying around that can be re-purposed into something new.

Well, what are you waiting for? Get cracking!

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Entry Filed under: Online Copywriting