A Rose (or tele-training) by Any Other Name. . .

May 9th, 2009

In my experience, coming up with the content for your next ebooks, info products, workshops, seminars and events is the easy part.  What can be so hard is finding just the right name for your offering.

So a big “Thank You” is in order to everyone who chimed in when I asked you to help me sort out the best name for my upcoming free teleseminar about how to engage in the dreaded “selling conversation” in a way that’s totally comfortable and in alignment with your values.  (Check it out here.)

There were 2 clear winners and I would love to have your tie-breaking vote again.  And in appreciation, I want to give you a couple of tips about naming your products, programs and services, so keep reading.

I took the elements of what you said most “spoke to you” and combined them for a name that’s very rich and delicious.  But I’m stuck on the best way to present the sub-title, so once again, I’ll leave it in your capable hands.

Here are the two versions:

“What to Say If You Hate to Sell: How to Get Your Clients to Say ‘YES!’ in 3 Ethical Steps”

OR

“What to Say If You Hate to Sell: 3 Easy and Ethical Steps to Get Your Clients to Say Yes!”

Leave me your vote in the Comment section below, OK?

This process reinforced for me some things that are just too good to keep to myself.  Which brings us to the tips about how to name YOUR next product, program or service. . .

Tip #1: Always ask your audience what resonates with them

Every time I ask for input from my audience, I’m always surprised because the name I think is best or will be most appealing is often NOT the one they choose.  And of course, the whole point of the name is to grab your audience’s attention – so why would you not include them in the development process?  That way you’re getting it from the horse’s mouth, so to speak.  (Not that I think of you as a horse, mind you.)

Tip #2: Long and clear is better than short and clever

I love to play with words and one of my motto’s has always been “I strive for cuteness.”  So a habit I’ve worked hard to break (still working on it, by the way) is coming up with product and program names that are clever, but that don’t offer value or explanation.

Titles are typically the first thing your potential client sees about your offering.  Just like Jerry McGuire, you’ve got to get them at “hello,” and the title is your greeting  If the title doesn’t grab ‘em, it’s unlikely they’ll keep reading or click the link or do whatever it is they need to do to find out more.  And nothing grabs faster than a title that creates a clear picture in your potential client’s mind of the solution you’re offering.

Use these two tips to craft a rich and delicious title for your next ebook, info product, workshop, seminar or event.  You’re sure to get beyond “hello.”

Oh, and remember to leave me your vote on which version you like best, OK?  Thanks!

And then sign up for the free informational call happening May 19 that you’ve worked so hard to help me name. =-)

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Entry Filed under: Online Copywriting, Online Marketing Strategy