Meet HelenMarketing-ideas-for-small-business expert, Helen Graves, at your service!“How Does an Ex-Waitress/Former Elementary Teacher Get to Be Chock Full of Inspired Marketing Ideas for Small Business Product and Program Launches?”Having finally torn myself away from the glamour of waiting tables (which was itself the end result of running screaming from the politics of California’s educational system), I’ve morphed into the Grand Poohbah of Crackerjack Marketing and Online Strategy. I’ve spent the last 4 years learning the hard-won secrets to attracting high quality leads with your online marketing and using them to promote your products and services effectively. It was an act of desperation - I had to grow my business into something successful or . . . Well, I don’t want to even think about what would have happened if I hadn’t.
You + Marketing = ConnectionAnd it turns out, my wide-ranging background (which by this time also includes coaching and Neuro-Linguistic Programming) has actually been a pretty solid foundation for becoming an expert in online marketing and product launches. In my experience, success in marketing (whether you’re talking up the cherry pie, introducing fractions or publicizing your latest information product) is all about communication. Language is how we create connection with each other. And connection is what inspired marketing is all about. You Need a Systematic (and Comfortable) Approach to Attracting ClientsThe key to this idea of connection is to see your product launch process as a way to build relationships with potential clients – not as a way to “trick them” into buying. (That ain’t gonna happen. And that’s almost certainly not your style, anyway.)
Attracting high quality leads that turn into high quality clients is just like making new friends. You know how to make friends, don’t you? Sure, I thought so! Where I come in is in helping you translate your skills, your style and your services into specific connection strategies so who you are is authentically demonstrated in an systematic online marketing process. Enter Stage Left- Practical and Authentic Marketing Ideas for Small BusinessWhen you work with me and my team, you get multiple layers of expertise in online marketing and copywriting for your website, email campaigns, press releases, sales letters and product launches:
The people my team and I work with best . . .
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