How much to charge is always a sticky slope for many service-based coaches and wellness professionals. Here’s a quick tip to get you started. . .
Get the details of the “Passionate Purpose, Inspired Income” workshop here. . .
2 comments March 6th, 2010
Here’s a quick video tip for you. . .
Get the details of the “Passionate Purpose, Inspired Income” workshop here. . .
2 comments March 6th, 2010
Inspired, heart-centered entrepreneurs like us are often kept dizzy and overwhelmed by our own creativity. It’s a case of too many choices, too little time.
With all the projects, tasks and activities involved in marketing and growing a fun, profitable business, it’s all too easy to find yourself worn out at the end of the day without having many tangible results (like income) to show for it.
As I hear from clients all the time, that usually means money is going out faster than it’s coming in. We can’t have that!
The antidote to this troublesome situation is knowing which projects and activities to pursue and which to ignore (or put on hold).
Not all business endeavors are created equal. And you simply can’t follow through on all of them. It’s imperative that you have a way to sort through the abundance of ideas and possibilities to determine which ones are worth your time, attention and money.
One of the first things I did with client Marlene Clay (DivorcedHappilyEverAfter.com) when she came for a private 2-day business-building retreat last month was help her create her “Return on Resources” filter.
It’s a quick and easy method for sorting through the options and zeroing in on the most profitable, productive ones. She was so delighted with the freedom and confidence it gave her in making decisions about her business projects that she asked if we could create a ROR Filter for her money decisions as well. =-)
Your ROR Filter:
And just before lunch on Day 1 of my upcoming “Passionate Purpose, Inspired Income” workshop, I’ll teach you the same powerfully simple decision-making technique.
I have no doubt you’ll love the ease and speed with which you make effective business decisions once you’ve got your personal Return On Resources Filter to support you.
This simple technique will provide immediate relief from overwhelm and put you in position to greatly increase your money-making capacity without working any harder. You’re not doing more, you’re just doing it differently.
Then you’re free to allow your creativity to run wild, knowing you’ve got a surefire way to choose just the right ideas to develop.
[Get the details of the "Passionate Purpose, Inspired Income" workshop here. . .]
Add comment February 28th, 2010
I’m curious how important your values are to you in running your business. Tell me what your top 3 values are. . .and how do they show up in your business?
Let me know by posting a response below.
21 comments February 16th, 2010
I hear this question a lot. And let me give you the bad news first. . .
Short answer - You can’t.
BUT the good news is you can market your message in a way that’s totally in alignment with your values.
Here’s the problem with trying to avoid marketing altogether – people won’t know what you have to offer. The only way you can create transformation for your clients is to let them know how they can work with you. That requires marketing and asking for the sale.
However, there are tools and strategies you can use to master the art of marketing –from the heart. For example, if you keep your focus on creating honest connection and delivering significant value, then potential clients will be delighted to hear how they can continue to get more from you. That makes sending out an email announcement for your latest program feel more like connecting with friends than “selling.”
If you’d like to hear more heart-based marketing tips, I’m hosting a free one-time only teleseminar series to give you the most passionate and practical tips I can offer on this mission-critical topic.
Please go here to join me at 7pm Eastern on Thursday, February 18, 2010 for:
“Passionate Purpose, Inspired Income: How to Market from the Heart and Easily Attract Double (or Triple) Your Income in 2010”
By the way, what is YOUR top challenge with marketing your message? Post your questions here (in the Comments section below) and I’ll help you get them answered.
I’m excited to share more with you on the 18th!
1 comment February 7th, 2010
I was talking with someone yesterday who shared that even though she knows (at least in her head) that making good money from sharing her gifts is REALLY what the Universe has planned for us. . .
. . .her heart hasn’t quite gotten the message.
So she’s still struggling with allowing herself to work less and earn more.
You, too?
In the early part of last year, thanks to some expert coaching, I created a new service to offer. It’s what I call the VIP Intensive.
I can honestly say, it’s made a huge difference in my ability to support clients in accomplishing their goals quickly, and in my ability to make great money doing it.
Picture working intensively with a client (for a period of several hours or longer, either live or via phone) in a very focused, concentrated way. . .
. . . being able to dive deep into their situation and offer your best stuff without interruption. . .
. . .so they get enormous relief and BIG results without waiting.
Here’s a quick tip to boost your cash flow . . .
Click here to continue reading “How to Accelerate Your Clients’ Results”…
Continue Reading Add comment January 23rd, 2010
Raise your hand if you get a little jittery when the subject of how much you charge comes up with a potential client.
Ah yes, if only we could give our services away for free and still magically earn a good living, everything would be so much easier, wouldn’t it?
But such is not to be and I’ll tell you why (WARNING: I’m going to get a little woo-woo right about now) – money is a metaphor both for value and for our connection with Spirit. And since your business is the best darn channel for personal growth known to man, this whole money thing can’t be glossed over.
The crux of the problem is, somewhere along the way we developed this crazy notion that money is a bad thing, and that because our natural passions and abilities come easy to us, it’s wrong to profit from them.
It’s no surprise in a culture that teaches us to separate making money from being a good and spiritual person, that we would have some schizophrenic tendencies when it comes time to value our gifts…
To continue reading What Does Money Mean In Your Business click here…
Continue Reading 2 comments January 6th, 2010
Last time I shared four practical tips for how to develop a compelling offer - Make sure it’s a desirable topic, craft a juicy title, add on a tempting bonus and get clear on the value before you settle on the price. (Click here if you missed it or want to review. . .)
Today I want to begin talking about how to present that offer in the most appealing way.
People prefer to accept help (and hiring you is one form of accepting help) from those they know, like and trust. So whether you’re reaching out to a potential client through an online promotion or through a one-on-one conversation, establishing rapport is the first and most crucial step in the process.
Instead, many heart-based business owners mistakenly focus on what they think of as “selling” when it comes time to present an offer. And that actually goes against their spiritual beliefs and values.
I totally get it. I used to get caught in the same trap, thinking that marketing and selling my expertise was something entirely separate from delivering it. The problem with that separation is it automatically takes you out of your place of strength (that centered and connected place you come from when you’re in the flow of working with a client).
I’d like to share a simple strategy for centering yourself in your power as you engage in any kind of “selling” interaction. . .
Continue Reading 2 comments December 17th, 2009
Few things are more discouraging to a passionate entrepreneur than creating products and programs that don’t sell well.
It’s hard not to take it personally, which can bring up feelings of doubt, hurt, disappointment and even embarrassment. But for the savvy, “I’m gonna make it happen” business owner, there’s no such thing as failure – there’s only feedback.
When the feedback you get is an audience that’s not buying, it’s time to take a look at the offer you’re making.
There are two levels to creating a compelling offer. I want to share some of the tips from my Passion for Profit coaching program on what you can do in the development stage to ensure that you’re creating an offer your audience won’t be able to resist. (Then, next time in Part 2 we’ll look at how to present the offer in the most desirable light.)
Here are four clear-cut and simple tips you can use to be certain you’re putting your time and energy into offers that will get snapped up!
To continue reading Make ‘Em an Offer They Can’t Refuse (Part 1) click here…
Continue Reading 1 comment December 2nd, 2009
Today’s What to Say If You Hate to Sell tip strikes a bit of a serious note about what REALLY gets in our way as we grow a successful business.
Let me know what you think. . .
I mention the “upcoming” call in the video. November 18 has already passed but you can still get the audio recording of the call here. (I got rave reviews so I’m sure you’ll find it well worth listening to.)
2 comments November 21st, 2009
