Posts filed under 'NLP and Online Marketing'
Whew! As you may know, I just finished hosting a 3-day “Passionate Purpose, Inspired Income” live workshop here in Tucson.
(You can see pictures here, thanks to Schelli Whitehouse. And marketing photographer Lindsay Miller was there too and created a wonderful album for my Facebook, but I must confess I can’t figure out how to find them! =-()
I’ll be honest - a lot (you have no idea!) goes into pulling off a successful event. Planning the content, coordinating the hotel negotiations and contract, handling the marketing, designing the handouts, dealing with last minute cancellations. . .the list goes on.
But it’s totally worth it, in my opinion, on both an energetic and a financial scale. It was monumentally gratifying to hear about (and see) the transformations and breakthroughs experienced by the courageous women at my workshop. And to know I was instrumental in supporting them in getting their passionate message out in a bigger way is the passion behind my own business.
If you like the idea of leading an event, let me offer a suggestion - One way to reduce the amount of effort it takes to pull it off is to get started with a “virtual event,” which is basically a condensed-delivery, multi-speaker format. The beauty is that there are no name tags, hotel contracts, or travel logistics to worry about.
Virtual Events are one of Leesa Barnes’ specialty. As a matter of fact, I’m going to be one of the speakers at her “Virtual Event Boom” next week. (You can check out the details here.)
(Full Disclosure Alert – Yes, this is an affiliate link and I will get a “thank you” commission if you purchase using that link. If you prefer, you can also read the details here, which includes a non-tracked order link. I’ll leave it up to you. . . =-))
Leesa has put together a truly comprehensive and impressive list of speakers, geared toward helping you plan, produce and profit from virtual events (by doing them the right way!). Which is why I so readily agreed when she asked me to present on the topic of “Launch Secrets for Heart-Based Marketers.”
It all starts next Monday, May 10. If you think you might like to host your own virtual event at some point, I would recommend exploring what Leesa’s put together to see if it’s the right resource for you.
(And leave a comment below telling me which “Passionate Purpose” photo is your favorite, ‘kay?)
May 4th, 2010
I was hiking the Ventana Canyon trail this morning, thinking about how I could help you be more successful with your one-on-one “Get ‘Em to Say Yes” conversations with potential clients. (I do think about you even when we’re not together.)
I had a wonderful epiphany out among the saguaro cactus and I couldn’t wait to share it with you.
Join me for more non-salesy sales tips on Wed., Nov. 18.
Click here for details. . .
November 15th, 2009
I’ve noticed that the word “sell” can be a strongly negative trigger for many of us creative service-based business owners. It tends to conjure up visions of polyester, pressure and pushiness, all of which are just downright unattractive qualities.
But, the fact is, without a selling component, your promotional launches and your one-on-one “selling conversations” are going to fall flat. People won’t buy.
Besides being a bummer for your bank account, when people aren’t buying it means you’re not able to help them solve the problem they’re experiencing.
If you’re not selling, you’re not transforming lives.
How’s that for a reframe? And tell me, which seems more out of alignment with your values –
• Offering someone the chance to buy from/hire you and resolve their challenge?
OR
• Withholding your special brand of transformation because you’re worried they won’t like you?
It is entirely possible to engage in selling without being unethical or offensive. Here are 3 quick ideas to help you do just that.
To continue reading “Is Selling Unethical?” click here…
Continue Reading May 20th, 2009
There’s a gigantic, massive mistake that many heart-centered, service-based small business owners are making with their online marketing. And that is thinking that a product or program is going to sell itself.
Online marketing can seem magical in many ways.
I mean, think about it, you can communicate with the touch of a button, spread your message across the globe, and have adoring clients you’ve never met in person. So it makes sense that when some marketing professional tells you that all you have to do is create your first info product and you’ll be raking in the dough – it sounds believable.
The drawback is it’s just not true. And I hate hearing the self-blame in her voice when someone calls to talk with me about why she just experienced “failure to launch.”
5- and 6-figure launches are not a myth – and they can happen for you. . .
To continue reading “What Your Yoga Instructor Can Teach You About an Online Marketing Campaign,” click here…
Continue Reading April 6th, 2009
Persuasion.
An unfairly maligned word if ever there was one.
The dictionary definition is to induce to believe; convince.
The majority of people (especially we women) tend to jump back from the idea as though it were a rattlesnake ready to strike. It has a rather negative connotation, usually calling up visions of. . .
To continue reading “Can You Use Persuasion with Integrity in Your Online Marketing?,” click here…
Continue Reading February 3rd, 2009
How do you know when the decision you’re making is the best choice?
For example, last week I just put myself into a new high-end mentoring program with a big name information marketer. The price was a real stretch for me right now, but I said yes anyway.
Inspired or impulsive?
It really comes down to trusting yourself (and the Universe). And you can sharpen that ability to trust with some simple “wellbeing checks.”
Once you’re clear on the decision, ask yourself these questions:
-Do I see any downsides to saying yes?
-Who else will be impacted by my decision?
(Take on their perspective and see what happens.)
-Under what conditions would I NOT want to say yes?
-What will I lose/give up by saying yes?
-Is there any part of me that objects to saying yes?
(Do a body sensation check.)
-What outcome will saying yes make possible?
As I mentioned, the downside of saying yes to last week’s opportunity was a rather scary financial one. But I knew all I really had to give up was my “thinking small” mindset. And I knew that the financial fear was exactly what was going to drive me into taking major action and creating an amazing result.
So, I went for it.
There’s so much financial anxiety going around these days, but fear isn’t always the best (or the *only*) criteria to use if you want to make powerful, productive, profitable decisions for yourself and your business.
December 8th, 2008
I like Seth Godin’s post yesterday where he talked about making the future more real. What was cool about it was how it perfectly lines up with how I’m always encouraging you to be specific about the results you offer clients and your Call to Action.
Specificity brings clarity. And clarity brings reality closer.
And that means they’re more likely to take action!
October 8th, 2008
Last week Seth Godin wrote a post responding to a review of his book, The Dip
, that criticized him for not talking enough about the part luck plays in whether one becomes successful or not.
Both the reviewer’s comments and Seth’s reply reminded me of an interesting study I learned about during my NLP (neuro-linguistic programming) training about the experience of “luck.”
The long and short of it is they (meaning the people conducting the study) put a $5 bill in a specific location where people would be walking by it. Some people spotted the money and some didn’t.
Continue reading “Are You Feelin’ Lucky, Punk?”…
Continue Reading August 20th, 2008
