How much to charge is always a sticky slope for many service-based coaches and wellness professionals. Here’s a quick tip to get you started. . .
Get the details of the “Passionate Purpose, Inspired Income” workshop here. . .
2 comments March 6th, 2010
Here’s a quick video tip for you. . .
Get the details of the “Passionate Purpose, Inspired Income” workshop here. . .
2 comments March 6th, 2010
By now, most people realize that a website is the 21st century equivalent of a business card. And those doing any kind of online marketing are likely familiar with the strategy of having a free giveaway on their website.
Unfortunately, many of them view their free giveaway, or your Irresistible Free Taste, as I call it, as an after-thought. That means they’re missing out on the full impact it can have for their online marketing.
Your Free Taste as really the starting point. It’s one milestone on the way to a much larger objective, which is to build your list. And even that goal is in service to another goal, which is to make sales and offer your unique “message” in the form of either products or services.
Put very frankly, your Irresistible Free Taste is a way to introduce yourself and your services so you can build relationship and lay the foundation for future marketing. The whole reason your Free Taste exists is so you can gather together (metaphorically, at least) a group of people who have expressed interest in what you do. Then when you have something to promote – a product, a service, an event - they’re ready for it.
This is an important pathway because as obvious as it sounds here, you can’t make sales if no one is listening to you. Your giveaway is the first place to grab your potential client’s attention and show her you’ve got valuable information to offer. Think of it as your “online ice breaker.”
Very important - because we all know that, despite what anyone tells us, first impressions DO count.
A nice-looking, professional website will likely hold people’s attention at least briefly. But from that point on, your online ice breaker has to do more than look good. It has to promise value. It has to immediately communicate to your visitors that they’re in the right place and that you’ve got some great party favors for them.
Otherwise they’ll just head off to the shindig at the website next door.
On Day 2 of my upcoming “Passionate Purpose, Inspired Income” workshop, I’ll teach you the in’s and out’s of a client-capturing Irresistible Free Taste. [Go here to read what else we’ll be doing in April. . .]
Until then, here are 3 essential tips to getting the best ice-breaking results from your Free Taste:
To continue reading How to Turn Your Website Into a Client-Producing Machine click here…
Continue Reading 4 comments March 3rd, 2010
Inspired, heart-centered entrepreneurs like us are often kept dizzy and overwhelmed by our own creativity. It’s a case of too many choices, too little time.
With all the projects, tasks and activities involved in marketing and growing a fun, profitable business, it’s all too easy to find yourself worn out at the end of the day without having many tangible results (like income) to show for it.
As I hear from clients all the time, that usually means money is going out faster than it’s coming in. We can’t have that!
The antidote to this troublesome situation is knowing which projects and activities to pursue and which to ignore (or put on hold).
Not all business endeavors are created equal. And you simply can’t follow through on all of them. It’s imperative that you have a way to sort through the abundance of ideas and possibilities to determine which ones are worth your time, attention and money.
One of the first things I did with client Marlene Clay (DivorcedHappilyEverAfter.com) when she came for a private 2-day business-building retreat last month was help her create her “Return on Resources” filter.
It’s a quick and easy method for sorting through the options and zeroing in on the most profitable, productive ones. She was so delighted with the freedom and confidence it gave her in making decisions about her business projects that she asked if we could create a ROR Filter for her money decisions as well. =-)
Your ROR Filter:
And just before lunch on Day 1 of my upcoming “Passionate Purpose, Inspired Income” workshop, I’ll teach you the same powerfully simple decision-making technique.
I have no doubt you’ll love the ease and speed with which you make effective business decisions once you’ve got your personal Return On Resources Filter to support you.
This simple technique will provide immediate relief from overwhelm and put you in position to greatly increase your money-making capacity without working any harder. You’re not doing more, you’re just doing it differently.
Then you’re free to allow your creativity to run wild, knowing you’ve got a surefire way to choose just the right ideas to develop.
[Get the details of the "Passionate Purpose, Inspired Income" workshop here. . .]
Add comment February 28th, 2010
Ever find yourself sitting in front of your computer, unable to write that promo email? Or sorting through the paper clips instead of making those JV calls you intended? Or putting off drafting this week’s blog post?
Since it’s doubtful you went into business for yourself because you love the idea of marketing and selling, it makes sense you’d rather put your time and attention elsewhere – like working with clients.
Problem is, hit or miss marketing actions produce hit or miss results. So you’re impacting fewer lives than you could and bringing in less income than you’d like.
Creative coaches and healing professionals –people like you, with a deep desire for self-awareness- usually hold strong values about using their gifts and talents to make a difference in the world. This often shows up as a disconnect between delivering their services and marketing their services. So marketing feels both morally questionable and like a lot of hard work. (Makes sense you wouldn’t enjoy it!)
What you need to know, or perhaps remember again, is that you are a spark of the Divine. You’re meant to be sharing your greatness with the world, and your business is evidence of living your purpose.
When you come from that place, marketing becomes another way to create the connection you desire with your clients.
These three of my best tips will make it easy for you to boost your zest for marketing (aka, connecting):
To continue reading How to Make Your Marketing Much Easier click here…
Continue Reading 4 comments February 17th, 2010
I hear this question a lot. And let me give you the bad news first. . .
Short answer - You can’t.
BUT the good news is you can market your message in a way that’s totally in alignment with your values.
Here’s the problem with trying to avoid marketing altogether – people won’t know what you have to offer. The only way you can create transformation for your clients is to let them know how they can work with you. That requires marketing and asking for the sale.
However, there are tools and strategies you can use to master the art of marketing –from the heart. For example, if you keep your focus on creating honest connection and delivering significant value, then potential clients will be delighted to hear how they can continue to get more from you. That makes sending out an email announcement for your latest program feel more like connecting with friends than “selling.”
If you’d like to hear more heart-based marketing tips, I’m hosting a free one-time only teleseminar series to give you the most passionate and practical tips I can offer on this mission-critical topic.
Please go here to join me at 7pm Eastern on Thursday, February 18, 2010 for:
“Passionate Purpose, Inspired Income: How to Market from the Heart and Easily Attract Double (or Triple) Your Income in 2010”
By the way, what is YOUR top challenge with marketing your message? Post your questions here (in the Comments section below) and I’ll help you get them answered.
I’m excited to share more with you on the 18th!
1 comment February 7th, 2010
What’s challenging you in your business and in your marketing right now?
For some, it’s not enough clients or income. For some, it’s feeling overwhelmed by all the “to dos.” For some, it’s seeing the success of others and judging your own results as not good enough.
In my opinion, having your own business is the accelerated path to personal growth!
Whatever internal issues we’ve got going on – they show up as “obstacles” in our business. For example, a belief that money is scarce holds me back from investing in the very thing that will allow money to flow into my business. Or the idea that I’m “not good enough” prevents me from reaching out to connect with someone who could provide invaluable support.
While it may be a bitter pill to swallow at times, the circumstances of your life (and that includes your business) are provided for the evolution of your own spirit and purpose.
In his book, Spiritual Liberation, Michael Beckwith writes that conditions arise and hard times come so that we may grow, not in spite of them, but through them.
Let me share the secret I use to get back on track when the inevitable challenges show up. It will mean the difference between success and getting stuck.
To continue reading What to Do With Those Pesky Business Challenges click here…
Continue Reading 4 comments January 20th, 2010
When I first got serious about filling my marketing programs, I knew it was going to require me to (gasp) talk to people, live and in person, or at least on the phone.
(You out-going types may not see the problem, but my fellow-traveling introverts understand what I’m saying. And truth be told, even the most sociable business owner can suddenly become tongue-tied when faced with a “selling conversation.”)
Well, I knew that playing it by ear wasn’t going to cut it. I needed to create a template to follow so I could be certain to touch on all the important points that would lead a prospective client to see the value of my offer.
Template, blueprint, guide, model – whatever you call them, I’m a big believer that templates are the smart entrepreneur’s solution to leapfrogging your way to your business goals.
There’s a mistaken belief floating around that using a template is cheating or will come off as “canned.” But think about it this way – is it cheating for an architect to use a blueprint, or for a chef to use a recipe, or for a tailor to use a dress pattern?
Hardly! It’s just common sense.
Templates are truly an essential tool for doing business well. Just like with the architect, chef and dressmaker, they make your work easier by:
Giving you a ready-made starting point
Providing a framework for personal creativity
Offering predictable results
Here are my top three ways to use templates most profitably. . .
To continue reading Are You Reinventing the Wheel In Your Marketing? click here…
Continue Reading 2 comments October 7th, 2009
In Deepak Chopra’s wonderful little book, The Seven Spiritual Laws of Success, he talks about the Law of Least Effort.
Nature’s intelligence functions with effortless ease . . . with carefreeness, harmony and love.
And when we harness the forces of harmony, joy and love, we create success and good fortune with effortless ease.
In a nutshell, this law is saying that Divine Intelligence expresses itself spontaneously and without effort. A blade of grass doesn’t try to grow, it just grows. A goldfish doesn’t struggle to swim, it just swims. A pansy doesn’t attempt to bloom, it just blooms. It’s their nature to do so.
And it is our nature as human beings to make our dreams manifest by expressing our True Self, easily and effortlessly. When you’re in harmony with your nature, and taking action from the knowledge of your True Self, you naturally end up “doing less and accomplishing more.”
Now, what the heck does this have to do with marketing your business, you may ask.
Lots of creative, service-centered business owners see marketing as a burden, as something that requires a bunch of hard work, and certainly not a place where they can express their True Self. Client work is seen as a place of joy and authenticity, but not their marketing.
By not understanding that they can “harness the forces of harmony, joy and love. . . to create success and good fortune with effortless ease” in their marketing, they’re not making use of the Law of Least Effort.
Let’s look at the three components of this Law as it applies to your marketing mindset so you can put the principle of “do less and accomplish more” into action. . .
To continue reading How to Do Less and Accomplish More with Your Marketing click here…
Continue Reading 4 comments September 23rd, 2009
I’ve got news for you.
You’re not doing your business or your clients any favors by being bashful about staking claim to your patch of expertise - that special brand of transformation you offer. When you’ve got that kind of single-minded focus, it makes it a breeze to talk about what you do clearly and compellingly (which, by the way, is very attractive to potential clients).
Plus, when concentrated in one or two areas, your expertise grows on itself, expanding your skill and knowledge, and your confidence.
Would you like to bridge that gap between savvy marketing and arrogance? Fabulous. I’m going to share 3 ideas for connecting those dots. . .
Click here to continue reading “Why You MUST Claim Your Expertise”…
Continue Reading Add comment September 15th, 2009
