Did you know there is a simple paradigm shift that will make a huge difference in your ability to get the results you so passionately want – and deserve?
Watch this short video to discover how you can easily create the shift in YOUR business!
Go here to get the details of my Get Your Rear in Gear program.
(Be sure to check out the special bonuses!)
1 comment July 24th, 2010
Not long ago, I heard something that just broke my heart.
I had done a mini-survey on the results people are getting from their online marketing. And in response to a question about how often she was creating regular connection with her audience, I received this comment:
“I don’t have time to write a newsletter and write ebooks to give away. Wish I did! If I had more time, I would get better results for sure.”
The reason it broke my heart is because, reading between the lines, I know that this is someone who has a lot to give. And from the sound of it, she’s scrambling in a business structure that saps all her time and energy just taking care of the “day to day.” So her ability to share her gifts is seriously diluted.
And I know she’s not alone.
Wellness professionals, coaches, consultants, and the like are typically passionate about what they do. They’ve got a strong desire to make a contribution and transform lives – and they’re continually looking for ways to enhance their skills and serve more.
Problem is, in their efforts to be of service, they take on too much and can lose perspective of the bigger picture (attracting clients and creating cash flow) in favor of “getting stuff done” – and end up missing the proverbial forest for the trees, not to mention buried under a mile-long To Do list.
The way to serve more is by having a system in place that allows you time to take action on new learning and create on-going relationship with your audience. That way the connection is there when you most need it – when you want them to buy.
Because it’s only when they say ‘yes’ to your offers that they get the results they want (transformation), and you get the results you want (income). Oh, happy day!
To assist in creating a comfortable system that allows you the time to truly be of service AND get better results, here are my 3 favorite tips:
To continue reading Is Your To Do List Keeping You From Getting the Right Things Done? click here…
Continue Reading 1 comment July 7th, 2010
I don’t think there’s anything quite as frustrating for a service-based business owner as not being able to reach the people you’re meant to serve.
And there’s nothing quite as thrilling as when you create a heartfelt connection so they totally get who you are and how you can help.
That’s what an authentic brand is all about.
When you add the influence of age-old archetypes to the mix, it causes your brand to explode with power and sincerity.
In my “Branding with Soul” Virtual Workshop, we use 12 primary archetypes to give clarity, focus and individuality to your brand identity. Watch this short video to learn about “The Humanitarian” and see if it might be the power behind your brand!
Branding With Soul Live, Virtual Workshop
“A Quick & Simple Way You Can Create an Authentic,
Magnetizing Brand That Effortlessly Attracts a Steady Stream of
Your Ideal, High Paying Clients”
Imagine how simple -and profitable- your marketing would be if you had a rich, authentic, money-making brand that instantly conveys what you’re truly about AND the valuable results you deliver. . .
In this fun, hands on workshop, I’ll guide you step-by-step through the simple system to create YOUR brand identity.
Go here to get the details and sign up for the “Branding with Soul” Virtual Workshop on July 1, 2010.
Add comment June 26th, 2010
Marketing an unbranded business is like asking potential clients to find a diamond in a pile of cut glass.
Because the concept of branding is often misunderstood, most creative coaches and wellness professionals end up with vague or conflicting ideas about what their brand even is. No wonder they haven’t figured out how to develop and make the most of a unique brand identity that allows their 14-carat qualities to shine through!
Branding is the fastest way to streamline your client flow and your cash flow. Here are 3 costly branding mistakes that will keep you from attracting a steady stream of ideal clients with YOUR magnetic brand.
To continue reading 3 Branding Mistakes that Are Costing You Big Bucks click here…
Continue Reading 1 comment May 26th, 2010
Whew! As you may know, I just finished hosting a 3-day “Passionate Purpose, Inspired Income” live workshop here in Tucson.
(You can see pictures here, thanks to Schelli Whitehouse. And marketing photographer Lindsay Miller was there too and created a wonderful album for my Facebook, but I must confess I can’t figure out how to find them! =-()
I’ll be honest - a lot (you have no idea!) goes into pulling off a successful event. Planning the content, coordinating the hotel negotiations and contract, handling the marketing, designing the handouts, dealing with last minute cancellations. . .the list goes on.
But it’s totally worth it, in my opinion, on both an energetic and a financial scale. It was monumentally gratifying to hear about (and see) the transformations and breakthroughs experienced by the courageous women at my workshop. And to know I was instrumental in supporting them in getting their passionate message out in a bigger way is the passion behind my own business.
If you like the idea of leading an event, let me offer a suggestion - One way to reduce the amount of effort it takes to pull it off is to get started with a “virtual event,” which is basically a condensed-delivery, multi-speaker format. The beauty is that there are no name tags, hotel contracts, or travel logistics to worry about.
Virtual Events are one of Leesa Barnes’ specialty. As a matter of fact, I’m going to be one of the speakers at her “Virtual Event Boom” next week. (You can check out the details here.)
(Full Disclosure Alert – Yes, this is an affiliate link and I will get a “thank you” commission if you purchase using that link. If you prefer, you can also read the details here, which includes a non-tracked order link. I’ll leave it up to you. . . =-))
Leesa has put together a truly comprehensive and impressive list of speakers, geared toward helping you plan, produce and profit from virtual events (by doing them the right way!). Which is why I so readily agreed when she asked me to present on the topic of “Launch Secrets for Heart-Based Marketers.”
It all starts next Monday, May 10. If you think you might like to host your own virtual event at some point, I would recommend exploring what Leesa’s put together to see if it’s the right resource for you.
(And leave a comment below telling me which “Passionate Purpose” photo is your favorite, ‘kay?)
Add comment May 4th, 2010
Let me say right off the bat, this is not going to be a rah-rah “went from sleeping in my car, eating dog food to my first million overnight” story. I certainly admire anyone whose commitment leads to a hugely successful business, but those accounts tend to leave out the years of preparation that went into that “overnight” million.
And that makes the rest of us doubt ourselves and our abilities when our own fortunes don’t appear instantly.
I’m proud of the fact that I went from literally negative cash flow (and four previous business failures) to a 6-figure income in three years. Quick, but not overnight by any means.
Growing a successful business takes some time. That’s because even beyond learning the necessary how to’s, what’s inevitably required are some serious shifts and shake ups in our mindset. It’s like peeling an onion – we uncover and transform one limiting habit or belief, only to discover another one beneath it.
Truthfully, if you could get to your goals with your current patterns and thinking – you’d be there already! You have to be willing to invest the time and resources it takes to grow into the person whose habits, behaviors and beliefs support that new, bigger level of success.
With that in mind, here are my three most important tips for putting you on the path to your 6- or 7-figure dream.
To continue reading How I Went From Negative Cash Flow to 6-Figures in Just 3 Years click here…
Continue Reading Add comment April 28th, 2010
Having done it myself many times, I know there’s nothing quite as thrilling as creating a product or program that fills a need your audience has, and then making lots of sales with it.
Problem is, there’s that tricky thing in between the “creating” and the “making sales” – and that’s the actual launch campaign.
Truly successful business owners (no matter what they’re offering) know that “the thing” never sells itself. And even if you do create something that doesn’t seem to need much in the way of marketing, a winning launch campaign will mean it gets into even more hands than it would otherwise. (So you’re helping more people and making more money as a result.)
I’ve been teaching the essentials of how to run a profitable launch campaign for the last two years, and my clients have seen some pretty amazing results.
It’s important to understand the individual parts of a profitable campaign.
To help you with that, here is my elegantly simple 4-Step Winning Launch Prescription PLUS 3 tips to maximize your ability to make sales with your launch.
To continue reading 3 Simple Tips to Kick Up Sales In Your Next Launch Campaign click here…
Continue Reading 3 comments March 31st, 2010
Growing a successful business, and all the attendant marketing and business-building tasks involved, isn’t meant to be done alone.
Yet when clients aren’t appearing, income is not flowing, and joy has left the building, the default perspective most women take seems to be, “I’ll just knuckle under and do more. I’ll deny myself support, mentoring and encouragement because it would be selfish or weak to ask for help. Gosh darn it, I should be able to do this on my own!”
As women, we often think we should muscle through any struggles –business or otherwise- that come up. To my way of thinking, that’s the female equivalent of refusing to ask for directions. (And we all hate when a man does that, right?)
It would appear the Universe’s idea of fun was to put us in separate bodies and minds, so we think we’re meant to experience life on our own.
But have you noticed? Our ability to expand, leap and soar doesn’t happen when we muscle through. It only happens when we connect – with Spirit, with our own inner voice, with each other.
That’s true in personal relationships, and it’s true in your business too.
What’s at stake in trying to do it alone is, really, nothing less than your ability to reach more people, impact more lives and truly fulfill the purpose you were put here to do.
Here are some simple ideas on how to foster the connection that will make your business flourish. . .
1) You can begin connecting more with Spirit by giving yourself the gift of nature. Go out for a walk today, even if it’s just around the block. Better yet, put it in your calendar as an everyday thing.
2) You can begin connecting more with your inner voice by getting curious and asking your heart, “What do you want for me now?” and just listening to what your intuition says (even if it doesn’t “make sense”).
3) You can begin connecting more with others by actively looking for experiences and events that get you out of your regular environment and let you mingle with like-spirited women. (They’ll benefit from your encouragement as much as you’ll benefit from theirs.)
The more connection you create, the more success you’ll attract in your business. And the more success you attract in your business, the more lives you’ll be touching. Clients, income, joy - it’s all one big, happy spiral!
2 comments March 24th, 2010
Not using online marketing, or using it incorrectly, can cost you more lost income than you want to imagine.
It can also cost you enormous amounts of wasted time and frustration because you’re duplicating your efforts reaching people in dribs and drabs instead of en masse.
Not to mention countless lost opportunities for opening up doors to more media exposure and joint venture alliances.
I’m sure you’ll agree that’s not a pretty picture.
Heart-based, creative coaches and wellness professionals are out to be of service to their clients, not to become marketing pros. Unfortunately, that means most of them have not been taught how to use online marketing to their best advantage.
The good news is all you need are the basics to start making your online marketing pay off. And the even better news is that the basics are simple to learn.
At the “Passionate Purpose, Inspired Income” workshop, you’ll get a workbook loaded with the same templates, checklists, tipsheets and examples I’ve used to reach 6-figures, as well as 3 days of hands-on experiential learning with me.
Until then, here are three core focus areas to make sure you’re making the most of your online opportunities:
Continue Reading 2 comments March 18th, 2010
How much to charge is always a sticky slope for many service-based coaches and wellness professionals. Here’s a quick tip to get you started. . .
Get the details of the “Passionate Purpose, Inspired Income” workshop here. . .
2 comments March 6th, 2010
