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I don’t think there’s anything quite as frustrating for a service-based business owner as not being able to reach the people you’re meant to serve.
And there’s nothing quite as thrilling as when you create a heartfelt connection so they totally get who you are and how you can help.
That’s what an authentic brand is all about.
When you add the influence of age-old archetypes to the mix, it causes your brand to explode with power and sincerity.
In my “Branding with Soul” Virtual Workshop, we use 12 primary archetypes to give clarity, focus and individuality to your brand identity. Watch this short video to learn about “The Humanitarian” and see if it might be the power behind your brand!
Branding With Soul Live, Virtual Workshop
“A Quick & Simple Way You Can Create an Authentic,
Magnetizing Brand That Effortlessly Attracts a Steady Stream of
Your Ideal, High Paying Clients”
Imagine how simple -and profitable- your marketing would be if you had a rich, authentic, money-making brand that instantly conveys what you’re truly about AND the valuable results you deliver. . .
In this fun, hands on workshop, I’ll guide you step-by-step through the simple system to create YOUR brand identity.
Go here to get the details and sign up for the “Branding with Soul” Virtual Workshop on July 1, 2010.
June 26th, 2010
Today’s What to Say If You Hate to Sell tip strikes a bit of a serious note about what REALLY gets in our way as we grow a successful business.
Let me know what you think. . .
I mention the “upcoming” call in the video. November 18 has already passed but you can still get the audio recording of the call here. (I got rave reviews so I’m sure you’ll find it well worth listening to.)
November 21st, 2009
I was hiking the Ventana Canyon trail this morning, thinking about how I could help you be more successful with your one-on-one “Get ‘Em to Say Yes” conversations with potential clients. (I do think about you even when we’re not together.)
I had a wonderful epiphany out among the saguaro cactus and I couldn’t wait to share it with you.
Join me for more non-salesy sales tips on Wed., Nov. 18.
Click here for details. . .
November 15th, 2009
It’s been hot here in Tucson (no surprise for July) but we’ve had some lovely cool (or at least, coolish) breezes in the evening. So I made the most of the opportunity to record one of my Passion for Profit video tips outside on my patio the other night.
Taking fast, decisive action is paramount in moving your business forward.
And that’s one of the main themes in the video tips series I’m sharing on how to turn your special brand of transformation into income-generating programs - quickly. It’s not too late to get in on the fun. Go here to register. . .
July 19th, 2009
I can’t wait to share all my online launch campaign marketing secrets!
I’m one of the speaker “stops” the Marketing Summer Tour! Join 18 marketing experts like CJ Hayden, Marcia Yudkin, and Kathleen Gage – including myself – as we share what we’ve done to achieve our success.
I know that after this week-long teletour you’re going to be ready to implement all the fabulous information and rev up your business! Imagine how incredible it’s going to be to get more clients, more money and more success (without any luggage to pack!).
Come join me on the tour bus!
June 22nd, 2009
Knowing what to say –and HOW to say it- in the “selling conversation” is typically a HUGE problem for most of us creative, service-based business owners.
I did a video yesterday to help you know how to deal with prospective clients who want to talk about price first thing. Understandable from the buyer’s perspective but a real no-no from the service provider’s perspective. I tell you why in the video.
I also share how I handle that. And I have to admit, it’s so simple it’s almost laughable. Whenever I teach a private client this “trick” they always say, “Of course! That makes perfect sense. I don’t know why I never thought of it.”
And when you’re done watching, click on the link below to sign up for the FREE informational call I’m hosting Tuesday, May 19 on this very problematic topic. (The link is down below the video.)
Now, PLEASE NOTE – like a goofball I say Tuesday, May 18 in the video, but ignore that. Tuesday is, in fact, the 19th as anyone who can read a calendar knows.
So, click here to check out the details and sign up today.
I pah-romise it’ll be worth your while!
May 14th, 2009
I spent a long weekend masterminding at a Platinum retreat with my business mentor Kendall SummerHawk, and my colleagues (and buddies) Anese Cavanaugh and Sandy Martini.
They encouraged me (OK, strong-armed me!) into doing my very first video blog tip for you right there on the patio of lovely Casa de Luna in Tucson. You can even hear the fountain bubbling in the background.
What’s been on my mind so much lately is how, especially in this disheartened economic atmosphere, it’s entirely possible to keep making sales and keep getting great results in your business IF you’ve got a solid strategy for how to do that.
In a free teleseminar I’m doing this week, I share tips on exactly how you can create that plan for yourself.
After you watch the video (it’s quick, just under a minute), click on the link below to join me on the call. Oh, and leave a comment to tell me what you thought of my “inaugural” video post.
(I’ll tell you right up front - I was NERVOUS, so I look a little serious and unnatural. It can only get better from here, right?)
You can find out more details and register for this informational preview call at:
www.OnlineMarketingMadeSimplePreview.com
March 31st, 2009
What does Lindsay Lohan have to do with YOU and online marketing?
Say what you will about her – the girl is masterful at getting other people to talk about her so she stays “top of mind” with her audience (and a lot of other people, besides).
She doesn’t worry about being perfect (clearly), or losing credibility by doing it “wrong” (clearly) or annoying her fans with too much exposure (clearly).
She just knows that when people are talking about you, that’s a good thing.
In the parlance of persuasion language, that’s one form of what’s called “social proof.” Social proof is an extremely POTENT way of influencing others, and it’s a VITAL element in any online marketing campaign.
So that’s the tie in, my friend, between you, Lindsay Lohan and online marketing.
Now, you don’t need to go out and party like Lindsay to capitalize on the effects of social proof. In fact, social proof is one of the topics I’m addressing in my latest teleseminar, “How You Can Reach More People w/ Your Passionate Message AND Create 5 –Figure Paydays for Yourself at the Same Time”
It’s FREE and happening on Thursday, April 2.
If you’re searching for ways to improve your online marketing activities, I encourage you to join me.
Go here to register: http://www.OnlineMarketingMadeSimplePreview.com
Looking forward to talking more with you then!
March 27th, 2009
Are your sales lagging behind (for some, FAR behind) what you want them to be?
Truth is, most businesses never live up to their online potential. And that’s not because your products and programs aren’t great.
It’s because most heart-centered, service-based business owners are confused about how to put together online launch campaigns that really pay off.
I’ve been hearing a number of questions and concerns from many of you about the best way to get started, so I wanted to address a few here.
- I’m afraid of ticking off my list if I market this way. Do I have to be pushy?
- I don’t have a big marketing budget. How do I know how much to spend and what to spend it on?
- I’m worried about doing it wrong and losing credibility with my audience.
- It takes too much time. I’m so busy with other things I don’t have much time to put into marketing.
To continue reading “Online Marketing Campaigns Made Simple - Q&A,” click here…
Continue Reading March 24th, 2009
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