Why It’s Easier to Get a Yes than a No

May 22nd, 2009

I don’t know if you realize it, but it’s actually easier to get your audience to say yes than it is to get them to say no - once you know how.

And here’s why . . . your peeps are out there searching for the solution to their problems. They’ve already signaled to you that they’re interested in what you have to offer. (That’s how they ended up reading your Free Taste, attending your teleseminar, requesting a chat in the first place.)

So the momentum is in your favor. You just want to keep things moving in the right direction. If you can demonstrate that you:
• Understand their situation
• Are a credible authority (meaning, you know more than they do in
   this area)
• Have helped other people resolve the problem
• Can show them how to create results for themselves
you’ll have all kinds of people eager to work with you.

The thing to remember is they want to say yes. They want to know that there is a solution. And they want to know that someone can help them get there. Turning down your offer means they have to continue muddling through on their own.

And that’s definitely what they don’t want.

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Entry Filed under: Heart-based Selling Tips, Online Marketing Strategy