FAQ

Everything you wanted to know about the best small business marketing tool and how we can help with your internet marketing business plan is right here -

“Got Questions About How to Create an Internet Marketing Business Plan?”

For every question, there’s an answer. You’ll find your answers here

• What’s the definition of online marketing?
• What’s involved in a successful internet marketing business plan?
• Can you help me with online communications? (websites, press releases, email campaigns, sales letters, etc.)
• What can’t you help me with?
• Why shouldn’t I just do the copywriting and launch process myself?
• What if I don’t like the copy you come up with?
• How much does it cost?
• Do you accept payments?

What’s the definition of online marketing? While there’s not likely to be just one definition of online marketing, here’s my way of describing it.

Online (or internet) marketing is a fairly broad term referring to promotion and sales strategies that take place online. It can be of either a product or a service, and can include websites, emails, sales letters, blogs, search engine strategies, pay per click ads, display ads, affiliate marketing, online press releases and social networking – to name but a few. New strategies and methods are being thought up all the time. TOP

What’s involved in a successful internet marketing business plan? Contrary to what many entrepreneurs think, the time to start planning your product or program launch is not when the product is fully developed.

Your promotion and marketing efforts get much better results when they’re a central part of your development strategy. This way you can include your intended audience in the process. (This is a terrific way to encourage connection and anticipation, by the way!)

There’s not just one way to handle a successful internet marketing business plan. Much depends on your product or program, your Core Audience and your timeframe. That said, the basic elements are:

Establishing rapport and building relationship

Surveying to learn what your audience wants

Developing a high quality solution to your audience’s most pressing challenge

Creating anticipation

Establishing concrete value

Identifying potential objections to purchase

Delivering on your promise

The strategies for connecting and communicating with your audience will undoubtedly include some or all of the following:

Emails

Blogs

Sales letter

Free taste

Educational interviews

Audio postcards

Video clips

Seminars (live or telephone)

Forums or message boards

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Can you help me with online communications? (websites, press releases, email campaigns, sales pages, etc.)

Absolutely! We offer comprehensive services in:

• Income-generating sales pages for your products and service programs
• Persuasive (without being pushy) email campaigns
• Direct response press releases that turn interest into action
• Lead-generating Irresistible Free Taste development - the “freebie” offer that entices your visitor to give you their contact information so you can build a relationship with them

We can also make recommendations of trusted designers, shopping carts, merchant accounts and contact management companies.

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What can’t you help me with?

Marketing and design are very different skill sets. It’s extremely unusual to find someone who does both really well. We know enough to stick with what we do best, so we don’t even try to offer design or technical services (like shopping cart integration).

We have developed a powerful small business marketing tool in the form of highly successful product (and program) launch sequences and influential copywriting. We also provide a strong marketing perspective on formatting and layout for your website, Irresistible Free Taste or sales letter projects that maximize their persuasiveness.

And we can provide recommendations of trusted designers, shopping carts, merchant accounts and contact management companies.

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Why shouldn’t I just do the copywriting and launch process myself?

I have no doubt about your ability to do whatever you set your mind to.

That said, I don’t imagine you’d wonder whether you should attempt to set your own broken arm or build your own house (unless, of course, those are your areas of expertise).

You put a lot of thought and energy into creating your products and programs. If you want to not only generate significant income, but also to reach as many people as possible with your message, it’s crucial to pay at least as much attention to the promotion phase as you do to the development phase. You’ve got better things to do with your time than learn how to write marketing copy and sequence a successful launch. It makes sense to outsource those tasks so you can focus on what you do best.

Here’s some more information about making smart decisions about launching your products and services. . .

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What if I don’t like the copy you come up with?

My team of Client Capturing Specialists and I are very good at taking what you give us in my exclusive Loving 3rd Degree Process and turning that into words that reflect you. (Clients are always amazed at how well we do that.) You can help by being as expressive and detailed with your input as you can.

We want you to LOVE your end result. So we’ll work with you until you’re happy.

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How much does it cost?

Without trying to hedge, the accurate answer is, “It depends.”

Let me be bold and say right up front that we get the best results with people who aren’t counting pennies as they look for creative online copywriting and marketing solutions.

We aren’t trying to compete solely in the area of price – where we stand out is in giving you powerful copywriting and product launch strategies that get results, and making the process fun at the same time. The effort, attention and expertise we put into each project ensures that you’ll get exactly what you want. (I can also confidently say we’re not the most expensive game in town either.)

Fees are determined by the project rather than by the hour. We offer a variety of online sales and product marketing services, and may consider creating a custom package if need be.

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Do you accept payments?

Absolutely. All projects come with a 1-pay or 2-pay option.

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No need to tackle your internet
marketing business plan alone – let us help.

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