Marketing an unbranded business is like asking potential clients to find a diamond in a pile of cut glass.
Because the concept of branding is often misunderstood, most creative coaches and wellness professionals end up with vague or conflicting ideas about what their brand even is. No wonder they haven’t figured out how to develop and make the most of a unique brand identity that allows their 14-carat qualities to shine through!
Branding is the fastest way to streamline your client flow and your cash flow. Here are 3 costly branding mistakes that will keep you from attracting a steady stream of ideal clients with YOUR magnetic brand.
To continue reading 3 Branding Mistakes that Are Costing You Big Bucks click here…
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May 26th, 2010
Service-based business owners too often make the mistake of putting all their energy into developing their “content area” expertise. The thinking is that “If I get really good at what I do, more people will want to work with me.” (And in their heart of hearts they’re hoping then they won’t have to worry about marketing.)
Seems reasonable. . .
. . .unfortunately, it’s not true.
Naturally, you want to steadily improve your skills so you can always be providing the highest level of service possible. But your expertise is only one small part of the In.come Equation.
I found that what turned my trickle of cash flow into a gusher was to put more of my energy into upleveling my identity, not my knowledge.
The beliefs, behaviors and actions that support who you are as you share your expertise are of crucial importance. After all, a seed grows best when you make sure to plant it in fertile soil.
Here are the four areas I focus on to consistently boost my in.come. Try them out for yourself and see what happens to your bank account!
To continue reading Want to Know the Secret to Boosting Your Cash Flow? click here…
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May 12th, 2010
Whew! As you may know, I just finished hosting a 3-day “Passionate Purpose, Inspired Income” live workshop here in Tucson.
(You can see pictures here, thanks to Schelli Whitehouse. And marketing photographer Lindsay Miller was there too and created a wonderful album for my Facebook, but I must confess I can’t figure out how to find them! =-()
I’ll be honest - a lot (you have no idea!) goes into pulling off a successful event. Planning the content, coordinating the hotel negotiations and contract, handling the marketing, designing the handouts, dealing with last minute cancellations. . .the list goes on.
But it’s totally worth it, in my opinion, on both an energetic and a financial scale. It was monumentally gratifying to hear about (and see) the transformations and breakthroughs experienced by the courageous women at my workshop. And to know I was instrumental in supporting them in getting their passionate message out in a bigger way is the passion behind my own business.
If you like the idea of leading an event, let me offer a suggestion - One way to reduce the amount of effort it takes to pull it off is to get started with a “virtual event,” which is basically a condensed-delivery, multi-speaker format. The beauty is that there are no name tags, hotel contracts, or travel logistics to worry about.
Virtual Events are one of Leesa Barnes’ specialty. As a matter of fact, I’m going to be one of the speakers at her “Virtual Event Boom” next week. (You can check out the details here.)
(Full Disclosure Alert – Yes, this is an affiliate link and I will get a “thank you” commission if you purchase using that link. If you prefer, you can also read the details here, which includes a non-tracked order link. I’ll leave it up to you. . . =-))
Leesa has put together a truly comprehensive and impressive list of speakers, geared toward helping you plan, produce and profit from virtual events (by doing them the right way!). Which is why I so readily agreed when she asked me to present on the topic of “Launch Secrets for Heart-Based Marketers.”
It all starts next Monday, May 10. If you think you might like to host your own virtual event at some point, I would recommend exploring what Leesa’s put together to see if it’s the right resource for you.
(And leave a comment below telling me which “Passionate Purpose” photo is your favorite, ‘kay?)
May 4th, 2010
Let me say right off the bat, this is not going to be a rah-rah “went from sleeping in my car, eating dog food to my first million overnight” story. I certainly admire anyone whose commitment leads to a hugely successful business, but those accounts tend to leave out the years of preparation that went into that “overnight” million.
And that makes the rest of us doubt ourselves and our abilities when our own fortunes don’t appear instantly.
I’m proud of the fact that I went from literally negative cash flow (and four previous business failures) to a 6-figure income in three years. Quick, but not overnight by any means.
Growing a successful business takes some time. That’s because even beyond learning the necessary how to’s, what’s inevitably required are some serious shifts and shake ups in our mindset. It’s like peeling an onion – we uncover and transform one limiting habit or belief, only to discover another one beneath it.
Truthfully, if you could get to your goals with your current patterns and thinking – you’d be there already! You have to be willing to invest the time and resources it takes to grow into the person whose habits, behaviors and beliefs support that new, bigger level of success.
With that in mind, here are my three most important tips for putting you on the path to your 6- or 7-figure dream.
To continue reading How I Went From Negative Cash Flow to 6-Figures in Just 3 Years click here…
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April 28th, 2010
The smart service-based entrepreneur is always looking for ways to increase the sales of their programs, products and services.
No, not because they’re greedy. It’s because they know clients can’t experience breakthroughs and transformation until they get off the fence and make the purchase.
One of the simplest ways to remove the barrier to buying and increase sales is to offer a guarantee.
When it comes to offering a guarantee, however, most service-based business owners say “No way! I can’t control what the client is going to do, so how can I guarantee my program or service?” They’re afraid too many clients will take advantage of it and they’ll lose money.
It’s important to keep your eye on the big picture. The value of a guarantee lies in giving potential clients peace of mind, making it easy for them to say yes to your offer. Backed by a strong guarantee, the number of sales you make is invariably greater than if you had no guarantee at all. So even if you do get a small number of returns (and that’s really the exception, not the rule), you’ll still come out ahead.
To get you going, here are three simple tips to help you craft guarantees that cause your sales to soar.
To continue reading This Is Guaranteed to Help Your Sales – or Your Money Back click here…
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April 14th, 2010
Having done it myself many times, I know there’s nothing quite as thrilling as creating a product or program that fills a need your audience has, and then making lots of sales with it.
Problem is, there’s that tricky thing in between the “creating” and the “making sales” – and that’s the actual launch campaign.
Truly successful business owners (no matter what they’re offering) know that “the thing” never sells itself. And even if you do create something that doesn’t seem to need much in the way of marketing, a winning launch campaign will mean it gets into even more hands than it would otherwise. (So you’re helping more people and making more money as a result.)
I’ve been teaching the essentials of how to run a profitable launch campaign for the last two years, and my clients have seen some pretty amazing results.
- There’s the spirit-centered business coach who pulled in $25,000 on the first day of her launch and went on to bring in another $20,000 of additional signups for the same program.
- And the intuitive coach who, after getting a disappointing zero response to her first attempt, relaunched her small group program with my guidance and happily brought in over $10,000.
- As well as the marketing coach who applied the “Elements of Influence” I teach to help her create an incredibly successful $70,000 in sales in one day.
It’s important to understand the individual parts of a profitable campaign.
To help you with that, here is my elegantly simple 4-Step Winning Launch Prescription PLUS 3 tips to maximize your ability to make sales with your launch.
To continue reading 3 Simple Tips to Kick Up Sales In Your Next Launch Campaign click here…
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March 31st, 2010
Growing a successful business, and all the attendant marketing and business-building tasks involved, isn’t meant to be done alone.
Yet when clients aren’t appearing, income is not flowing, and joy has left the building, the default perspective most women take seems to be, “I’ll just knuckle under and do more. I’ll deny myself support, mentoring and encouragement because it would be selfish or weak to ask for help. Gosh darn it, I should be able to do this on my own!”
As women, we often think we should muscle through any struggles –business or otherwise- that come up. To my way of thinking, that’s the female equivalent of refusing to ask for directions. (And we all hate when a man does that, right?)
It would appear the Universe’s idea of fun was to put us in separate bodies and minds, so we think we’re meant to experience life on our own.
But have you noticed? Our ability to expand, leap and soar doesn’t happen when we muscle through. It only happens when we connect – with Spirit, with our own inner voice, with each other.
That’s true in personal relationships, and it’s true in your business too.
What’s at stake in trying to do it alone is, really, nothing less than your ability to reach more people, impact more lives and truly fulfill the purpose you were put here to do.
Here are some simple ideas on how to foster the connection that will make your business flourish. . .
1) You can begin connecting more with Spirit by giving yourself the gift of nature. Go out for a walk today, even if it’s just around the block. Better yet, put it in your calendar as an everyday thing.
2) You can begin connecting more with your inner voice by getting curious and asking your heart, “What do you want for me now?” and just listening to what your intuition says (even if it doesn’t “make sense”).
3) You can begin connecting more with others by actively looking for experiences and events that get you out of your regular environment and let you mingle with like-spirited women. (They’ll benefit from your encouragement as much as you’ll benefit from theirs.)
The more connection you create, the more success you’ll attract in your business. And the more success you attract in your business, the more lives you’ll be touching. Clients, income, joy - it’s all one big, happy spiral!
March 24th, 2010
Not using online marketing, or using it incorrectly, can cost you more lost income than you want to imagine.
It can also cost you enormous amounts of wasted time and frustration because you’re duplicating your efforts reaching people in dribs and drabs instead of en masse.
Not to mention countless lost opportunities for opening up doors to more media exposure and joint venture alliances.
I’m sure you’ll agree that’s not a pretty picture.
Heart-based, creative coaches and wellness professionals are out to be of service to their clients, not to become marketing pros. Unfortunately, that means most of them have not been taught how to use online marketing to their best advantage.
The good news is all you need are the basics to start making your online marketing pay off. And the even better news is that the basics are simple to learn.
At the “Passionate Purpose, Inspired Income” workshop, you’ll get a workbook loaded with the same templates, checklists, tipsheets and examples I’ve used to reach 6-figures, as well as 3 days of hands-on experiential learning with me.
Until then, here are three core focus areas to make sure you’re making the most of your online opportunities:
To continue reading Uh-Oh!! Are You Losing Thousands of $$$ Because of Your Online Marketing? click here…
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March 18th, 2010
How much to charge is always a sticky slope for many service-based coaches and wellness professionals. Here’s a quick tip to get you started. . .
Get the details of the “Passionate Purpose, Inspired Income” workshop here. . .
March 6th, 2010
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